The way we interact with, search for, and consume media has changed. This challenge drives us to be better marketers.
It’s abundantly clear that the world of marketing is changing. We like to think that it’s changing for the better. It’s no longer about aimlessly broadcasting your message to the world and hoping someone will notice. It’s about cultivating a healthy dialogue between your customer and your brand.
Progress in social networking, search engines, and website design has afforded us new ways to measure how people are finding your brand, and why. This is the beauty of metrics. Metrics allow us to focus on creating marketing plans that have impact, lead to action, and improve ROI.