Metric Blog

Metric CEO John McDonald is Sleeping Out to benefit Change for the Better

Metric CEO John McDonald will join one hundred and fifty high-profile Winnipeggers in the annual CEO Sleepout Thursday, September 18th. The annual event aims to engage the corporate community to rally about housing & employment issues for Winnipeg's homeless. It also raises funds to provide opportunities for the 3,000 - 15,000 people in our city without a place to call home.

Since 2011, the CEO Sleepout has raised over $400,000 to support Change for the Better, a Downtown Winnipeg Biz program that provides social agencies with funding to employ their participants.

"The money goes directly to giving people a job to clean up downtown, which I think is pretty cool. So if you donate $100, that creates 10 hours of work for someone to clean [...] Read more

#SocialMedia - Daily Checklist

Distraction is the nature of social media. Geting lost in the endless stream of information happens to the best of us. You login with the best intentions to update your company's daily piece of content (as stated in your marketing strategy) and get out, but somehow... an hour has passed and you're climbing out of a rabbit hole of articles, filted photos, and viral videos... And you haven’t updated your status!

Enter your businesses’ social realm with this to-do list handy to ensure you achieve your daily social marketing objective fast & efficiently.


1 - Respond To Messages

Once upon a time, if a potential customer left a message for your company, you’d come back to a flashing red light on the phone at your desk. With so many social platforms, and within those [...] Read more

The Mecca of Marketing - Metric @ MozCon 2014


Last week, I had the pleasure of attending Mozcon 2014, a marketing conference held each year by MOZ.

With 29 speakers, MozCon was three days jam packed with inspiration. It was an awesome show this year with a ton of actionable takeaways for our team here at Metric.

Just for kicks, Team Metric Unites for FIFA 2014

The Metric team has really gotten into the World Cup spirit. We've got the games streaming in the production area & our office pool has gotten pretty competitive. 

Step-by-step Guide to Express Consent for Mailchimp & Constant Contact

It's days away from July 1st, 2014 - do you know who your consenting subscribers are? If you're a Mailchimp or Constant Contact user, here's the quick process for gaining express consent (getting your subscribers to physically opt-in again) before July 1st, 2014: