We are extremely pleased to announce that we have won a Downtown Winnipeg BIZ Achievement Award for Best Small Project, Huge Downtown Boost. It has been just over a year since our rebrand from Canada's Web Shop to Metric Marketing, and we are very proud of our team and the work that we have accomplished. Our President and CEO, John McDonald, was presented with the award at the Downtown BIZ Annual General Meeting on Wednesday, Nov. 27, 2013.
The Downtown Winnipeg BIZ is an organization committed to making downtown a safer, better environment for everyone. They work with 1,400 businesses, and run a variety of programs designed to improve quality of life and development in the downtown district. Some of their main focuses include [...] Read more
Welcome to Marshal Fries!
We are excited to welcome Marshal Fries, a second year Creative Communications Student, to our Metric family. After just a couple days, Marshal's focus in advertising, marketing, and copywriting is already proving to be a great asset for many of our client projects. Marshal has an extensive educational background. After completing a BA in English and Philosophy from the University of Manitoba, Marshal went on to study Creative Writing at Humber College and has since enrolled in Creative Communications at Red River College.
As a beat reporter for the Red River College Projector, Marshal expresses his strong interest in local music and culture. In his spare time, Marshal enjoys playing in a band, collecting records, and reading. He is also [...] Read more
We all have our comfort zones, but as we know, life is full of changes.
Often times, we tend to find what works best for us and stick with it, but what happens when things do change? This is very important in the fast paced world of business, especially when it comes to doing business online.
Online marketing is an area that is consistently evolving, and in recent years has experienced some major changes that affect the way we do business online. Google is undoubtedly the most used search engine out there and as the major leader in the online world, they are constantly updating and making improvements that are aimed at providing a better experience for their users. Most recently, they implemented their biggest update in the last ten [...] Read more
Celebration & Appreciation
In celebration of our One Year Anniversary after our rebrand from Canada’s Web Shop to Metric Marketing, we treated our staff to an appreciation day on Friday, November 1st. We are so thankful to have such a strong, dedicated team and we recognize the importance of appreciating our staff and associates who rise to the challenge every day to meet our company goals and work hard to serve our clients.
In our commitment to supporting the health and well-being of our staff, we went with a wellness theme for our Metric Day. Some of our scheduled activities included: yoga class at Yoga Public, on-site massages and an ergonomics information session care of Equilibrium Massage Therapy, catered lunch from The Old Spaghetti Factory, cake, champagne, [...] Read more
What is Social Media?
Our CEO, John McDonald recently presented at the Life Science Association of Manitoba's Annual General Meeting on the topic of social media in the context of business development. John's aim was to reveal how important it is for CEO's to get on the social media bandwagon.
So, what is social media? Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. While there are a number of different platforms to use (Facebook, Twitter, LinkedIn, Pinterest, Instagram etc.) not all of these platforms will fit your needs. Generally, businesses should use the social media platforms that fit best with their marketing objectives. For example, consider the demographics and [...] Read more