By now, we are all well aware that having an online presence is no longer an option for companies that want to stay competitive in the increasingly fast-paced world of marketing. The people (aka. your customers) are online, which means that your company needs to be online too. That being said, simply existing online isn’t enough to generate positive results for your brand.
Online marketing is now about moving away from individual tactics and focusing on the overall strategy for your business. We aren't recommending moving away from implementing tactics, but rather having a strategy that first defines things like your business goals, target audience, desired positioning, company messaging, etc. so that you are able to identify what tactics will be the most [...] Read more
Once again, the 4th annual Manitoba Music Rocks Charity bonspiel presented by Manitoba Music & Manitoba Film and Music and sponsored by Asham Curling Supplies was a sweeping success, and despite a few wipe outs, Bachman Turner Overcurl at least looked the part in Asham gear!
A special thanks goes out to Harley Struth and Asham for inviting us to take part in this charitable event, which raised over $4,500 for the Unison Benevolent Fund this year, bringing the bonspiels total donation to over $14,500. Props to Lee, Kelly, Cheryl and Harley for representing Metric at the Granite Curling Club.
"Once again, the Manitoba music community has shown its generous spirit in its support of the Unison Benevolent Fund,” said Manitoba Music's executive director, Sara Stasiuk, [...] Read more
Web Content Management Systems (CMS) are the backbone of the vast majority of today's websites. A CMS is the tool that allows users to create and edit the content on their website. There are hundreds of CMS’s available to choose from and finding the best one for your needs can be a challenge. Furthermore, choosing the wrong CMS can cost you hundreds of thousands of dollars in wasted development time. So, how do you choose the right one?
Luckily, we just happen to have the perfect person on-hand to ask! Jonathan Dart, our Director of Technology, presented on this very topic at an Information Communication Technologies Association of Manitoba (ICTAM) Tech Mashup event this fall. Over the last 10 years of working with CMS's, Jon has picked up some useful tips [...] Read more
We are extremely pleased to announce that we have won a Downtown Winnipeg BIZ Achievement Award for Best Small Project, Huge Downtown Boost. It has been just over a year since our rebrand from Canada's Web Shop to Metric Marketing, and we are very proud of our team and the work that we have accomplished. Our President and CEO, John McDonald, was presented with the award at the Downtown BIZ Annual General Meeting on Wednesday, Nov. 27, 2013.
The Downtown Winnipeg BIZ is an organization committed to making downtown a safer, better environment for everyone. They work with 1,400 businesses, and run a variety of programs designed to improve quality of life and development in the downtown district. Some of their main focuses include [...] Read more
We are excited to welcome Marshal Fries, a second year Creative Communications Student, to our Metric family. After just a couple days, Marshal's focus in advertising, marketing, and copywriting is already proving to be a great asset for many of our client projects. Marshal has an extensive educational background. After completing a BA in English and Philosophy from the University of Manitoba, Marshal went on to study Creative Writing at Humber College and has since enrolled in Creative Communications at Red River College.
As a beat reporter for the Red River College Projector, Marshal expresses his strong interest in local music and culture. In his spare time, Marshal enjoys playing in a band, collecting records, and reading. He is also involved in an Oculus Rift game [...] Read more