Cheryl does her best to read the minds of all online searchers day in and day out, ensuring each finds the product or service they need or in some cases don’t even know they need! An advocate of ‘thoughtless conversions’, she is passionately committed to providing searchers with effortless paths to their desired goals through paid and non-paid search marketing methods. ROI is her main motivator in the ever-changing, data driven world of online marketing.
She also has bragging rights as the longest standing Metric Marketing social committee member and not just because she had to fire the only other member for incompetency.
Today is International Women's Day!
Having worked in an industry dominated by men for the last 10 years, I thought I would take the opportunity to acknowledge the many amazing women in the digital space and say thank you to some I've been lucky enough to be inspired by, engage with and be-friend during this time.
Lisa D Myers - Founder of Verve Search - Oh how far we have come from becoming aware of eachother through online channels to meeting face to face in the ladies washroom at the Wynn in Las Vegas. Do women really meet any other way?
Julie Joyce - Owner of Link Fish Media - It's been soooo long since that Bavarian Style Pubcon Networking Event at the Hofbrauhaus! I'm sure rocking out to some of our fave tunes at a dodgy bar is in our near future.
Jill [...] Read more
For those of you that couldn’t be with us Tuesday for our Google Engage Connect Event, here are some of the highlights...
I'll throw one of my first personal highlights into the hat first, it was when the livestream music started during our sales director’s welcome speech, it was reminiscent of the Oscars... there’s the music; you’re done Kevin; yep, Kevin, wind it down; your time’s up; etc. He took it well.
The first speaker via YouTube livestream, was Lisa Gevelber, Google’s VP of Americas Marketing. She spoke about how the world is changing, specifically how people are interacting with eachother online and with brands.
Marketing has changed from a family gathering around the tv to a family gathering around the entertainment system, with [...] Read more
Google Alerts leveraging blog post authors above post titles & descriptions..
There is a ton of chat out there regarding Google's new Enhanced Campaigns, some good:
some not so good...
As much as I loooove a good debate, I thought I would just stick to sharing a few nuggets that may not be in the spotlight.
Because device targeting in the new enhanced campaigns lumps tablets in with desktops, and because iPads are by far the tablet of choice, Flash should absolutely no longer be used in any important areas of your landing pages. If you were on the 'No Flash' bandwagon to begin with, well done you are ahead of the game, if not, you still have until June before the mandatory upgrade to change your pages.
Compulsatory Mobile Targeting - not so much
If you are not ready to target mobile users, for example [...] Read more
Happy Monday Winnipeg! Looks like we'll be enjoying a balmy week. Keep measuring!