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E-Commerce Store Owners: Beware of Duplicate Content: Do you know if searchers are finding your products or your competitors??
Posted By: John Mcdonald on May 28, 2008What IS Duplicate Content?Briefly put, Duplicate Content is content that is similar to if not identical to another page on your website or another one elsewhere. Why Should I Worry About Duplicate Content?A large problem with duplicate content occurs when content of your site matches content on another site; especially if the content on the other website(s) was there first.If a search engine…Google for example…finds their content first and yours after that and a searcher searches for something that would have returned both of your pages, because the other page had the content first, yours stands a pretty good chance of being filtered out. You’re probably thinking “Well, there’s no content online that matches my content or is similar to my content so why should I worry?” In most cases this may be true but if you’re en e-commerce store owner and you use the vendor’s default product descriptions, you may be the victim of a duplicate content filter and not even know it. Hidden Duplicate Content Issue for E-Commerce StoresHere’s how it works: Another vendor who sells the same product as you do but has been selling it for longer may use the same product descriptions given to them by your vendor. If a searcher searches for that product name or model number online and the search engine indexed their page before yours, your page with the identical description may not be returned to the searcher. It may get “filtered out” in a sense.Ok, so now you’re convinced of the problem and that it needs to be addressed, but you have hundreds or thousands of products using default vendor descriptions. It’s a tedious and time-consuming task to try and change the descriptions for all the products. Not to worry, you need not change them all at once if at all. Go through your sales statistics and locate the products for which you get the most sales. Next, search for the model number or product name first to see if you’re not showing up for the search and if that’s the case, then go ahead and change the description. If you’re already showing up for the search, don’t bother changing it. You could end up doing more harm than good to your rankings.For more information on E-Commerce or duplicate content, [...] Read more