Facebook Advertising and Demographics in Canada

Heads up! This post was written when Metric Marketing was known as Canada's Web Shop.


Facebook is big huge in Canada. Just how big? As of today (May 13, 2009), there are more than 11,788,000 active members. This number has been growing exponentially significantly every month and is expected to double next year.

Below is the breakdown of member population by province:

  • Alberta - 1,496,580
  • British Columbia - 1,636,800
  • Manitoba - 384,580
  • New Brunswick - 399,200
  • Newfoundland - 154,220
  • Northwest Territories - 14,600
  • Nova Scotia - 430,040
  • Nunavut - 940
  • Ontario - 4,870,020
  • Prince Edward Island - 53,240
  • Quebec - 1,971,520
  • Saskatchewan - 351,780
  • Yukon - 24,480

Let's drill down that data a bit further and just focus on Toronto, Ontario. So far, out of the 4,870,020 members, 1,276,000 of them are in Toronto. That's 26 percent. Good to know right? But wait, there's more!

Did you know that there are 12,420 Facebook users in Toronto who likes Dan Brown's Angels And DemonsThe Da Vinci CodeDeception Point or Digital Fortress? That is one powerful piece of information for advertisers and marketers. Now imagine the posibilities of targetting these Facebook users for movie pass discounts, book promotions and other merchandise thru Facebook Ads. Targetting specific users is something all advertisers want to do.

So, if you want to know more about your potential audience and how to reach them using Facebook Ads, talk to us. We can help!

Till next time.

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