It’s no secret that Google is constantly updating their algorithm and ranking factors to improve the quality of their search experience. More recently we've seen the emergence of social factors holding more and more weight and influence over Google’s rankings.
There has been quite a buzz around the next big Google “update” ever since Matt Cutts (Google’s SEO guru) spoke at a SXSW event and revealed that (paraphrasing here) Google engineers are developing an update that will focus on promoting “quality” content over content that is of less quality, but may have been optimized heavily from a technical SEO perspective.
That buzz has been fueled by recent events like this, or this, and then SEOmoz releasing this video last week. It's safe to say that it's only a matter of time before Google officially rolls out this "Over Optimization" update so regardless of how much effort you put into the technical optimization of your site, all is more-or-less in vain if your content sucks.
We've all seen it: blog posts with a thousand tags and links, site pages with tons of keywords stuffed in the meta data, and the list goes on. This should be of no surprise to anyone that Google is looking to make a real effort at gauging the quality of content regardless of the technical optimization.
The buzz around this recent news from Matt Cutts has sparked a lot of discussion amongst the SEO community even leading some to say that SEO as we know it is dead. For me, and I think I can speak for the rest of my colleagues at Canada’s Web Shop...we feel the opportunities in SEO are finally starting to get exciting.
There’s always been this perception that SEO is some type of “black magic” and there’s always been those out there that thought they could game the system. Let’s stuff in some keywords here, throw in a couple links there, and all of a sudden your site will rise to the top of the search results page. If you think SEO is all about keywords and links, then yes, SEO as you know it is dead.
It shouldn't surprise any legitimate SEO or online marketing professional that Google is relentlessly going to try to address this problem. Google has always been about providing the most quality user experience possible and they've done a pretty good job so far... that’s why they’re Google.
Strategy before implementation has never been more important.
Gone are the days of thinking that SEO is just a bunch of administrative tasks and that can be supported by just building links. Without quality content and a focus on building long term assets and connections, your marketing strategy is at risk. These types of SEO strategies have been long been debated among SEO's and judging by all the algorithm movement Google is about to make it official any day now.
SEO’s and SEO companies need to step their game up and actually do some great work to achieve results for their clients and maintain a competitive edge....and by results I don't mean rankings.
Any good SEO campaign should take a strategic look at how content, legitimate links, a quality website and social presence can work together cohesively to help you achieve your goals and objectives.
Drop us a line if you have any questions about SEO or your SEO strategy, we have a whole team here who would love to answer your questions!