Metric Blog

5 Questions to Ask Before Running a Social Contest

Social contests can be a great way to connect your business with new potential customers by giving away a prize to followers and supporters of your brand on social media. Your contest should be treated like a marketing campaign, and before creating your campaign for the social web, Metric marketing lead Meghan Tooley recommends asking yourself these five questions:

What is the goal?

Setting a goal with a metric attached, such as number of 'likes' or email addresses collected, is a way to determine post-contest if the campaign was successful. 

"Set realistic goals that are a reflection of where you currently are and where you want to go." says Tooley, who believes that building an email database to build direct marketing campaigns is one of the greatest [...] Read more

Social Media Marketing Associate

Metric’s team is expanding - we are looking for a social-savvy individual to join our growing online marketing team as a social media marketing associate. Could it be you?


You are passionate about creating online content and navigating the social web. You love to write, are a keener for grammar and spelling, and have a background in communications, marketing or business. You walk the talk and are active on the social web, have Klout (you've got the score to prove it) and have your finger on the pulse of what's trending online.

You believe that great content has the power to build community, increase brand awareness, benefit the client’s bottom line, and you know how to create it. Finding the perfect visual to accompany your words or infographic that educates your reader [...] Read more

Big Picture Marketing: Building your Online Community

By now, we are all well aware that having an online presence is no longer an option for companies that want to stay competitive in the increasingly fast-paced world of marketing. The people (aka. your customers) are online, which means that your company needs to be online too. That being said, simply existing online isn’t enough to generate positive results for your brand.

Online marketing is now about moving away from individual tactics and focusing on the overall strategy for your business. We aren't recommending moving away from implementing tactics, but rather having a strategy that first defines things like your business goals, target audience, desired positioning, company messaging, etc. so that you are able to identify what tactics will be the most [...] Read more

Watch Out Jenny Jones! Metric Rocks the Ice

Once again, the 4th annual Manitoba Music Rocks Charity bonspiel presented by Manitoba Music & Manitoba Film and Music and sponsored by Asham Curling Supplies was a sweeping success, and despite a few wipe outs, Bachman Turner Overcurl at least looked the part in Asham gear!

A special thanks goes out to Harley Struth and Asham for inviting us to take part in this charitable event, which raised over $4,500 for the Unison Benevolent Fund this year, bringing the bonspiels total donation to over $14,500. Props to Lee, KellyCheryl and Harley for representing Metric at the Granite Curling Club. 

"Once again, the Manitoba music community has shown its generous spirit in its support of the Unison Benevolent Fund,” said Manitoba Music's executive director, Sara Stasiuk, [...] Read more

The Wonderful World of Content Management Systems

Web Content Management Systems (CMS) are the backbone of the vast majority of today's websites. A CMS is the tool that allows users to create and edit the content on their website. There are hundreds of CMS’s available to choose from and finding the best one for your needs can be a challenge. Furthermore, choosing the wrong CMS can cost you hundreds of thousands of dollars in wasted development time. So, how do you choose the right one?

Luckily, we just happen to have the perfect person on-hand to ask! Jonathan Dart, our Director of Technology, presented on this very topic at an Information Communication Technologies Association of Manitoba (ICTAM) Tech Mashup event this fall. Over the last 10 years of working with CMS's, Jon has picked up some useful tips [...] Read more