Metric Blog

Dinner for 1200 - Winnipeg

It's not everyday that you get to sit down with 1200 of the cities finest to enjoy an exquisite, prairie-inspired meal at a secret pop-up location. We jumped on the opportunity to support our friends at 5468796 Achitechture (the interior designers responsible for making our office space amazing) who conceived the idea for Table for 1200 as an opportunity to bring together architechture, design, and culinary arts.

Post-Work Placement Wisdom from our Latest Intern

 

I first learned about the work placement position at Metric Marketing after I met Metric’s CEO, John McDonald, at Red River College’s Directions business conference in February. Unlike the other marketing companies that were represented at the Directions conference, John didn’t talk about sales, retail or advertisement. Instead, John focused on the importance of communications and writing. As a student with a BA in English Lit, I can tell you that the ability to write is largely taken for granted in the business world. I was so happy to hear that a company understood the importance of strong, written communication, as it can be applied to more than just a well worded memo or email. I spoke to John about the work placement program and, after exchanging [...] Read more

Is Your Email Marketing Content Valuable? 5 Questions to Ask


Email marketing is one of the highest converting marketing tactics used to connect with consumers. According to Hubspot, email marketing has an ROI of 4300%, with 91% of consumers checking their emails at least once a day, and 76% of consumer opening an email within two days of receiving it.


How can you make sure that consumers will respond positively to your content? By using valuable content.

Valuable content is about focusing on the quality, accessibility, and relevance of the content in your emails. While every company will want to have different kinds of content, there are still some rules to follow in ensure your content is valuable. Here are five important questions you should ask yourself before you send out your next email to your [...] Read more

Metric's Top 5 Gmail Hacks


Gmail, Google's answer to email, is so much more than an inbox. It is a tool that can be used for both office and personal use. Personalized filters, colour-coded star systems, and customizable folders make Gmail one of the most used tools in offices across the world. Like many of Google’s services, Gmail has a lot of hacks that can make your life simpler and knowing how to use it to its fullest potential can improve how you do business.

Here are some of our team's favourite Gmail hacks that will save you time, headaches, and even those dreaded 'oops' moments.

Keyboard Shortcuts

Keyboard shortcuts allow you to flow through your work seamlessly without the use of a mouse.

To use these helpful shortcuts, you first need to enable keyboard [...] Read more

The Ad Association of Winnipeg's 2014 Signature Awards

The Advertising Association of Winnipeg's annual Signature Awards showcases and recognizes the best advertising, marketing and design produced in Manitoba in the previous year. Metric Marketing was invited to the premiere event, held last night at the Metropolitan Events Centre, to recognize pieces of our client work that had been chosen as finalists in three categories by the international panel of judges.

And the Signature award for Best Brand Identity Goes To....

Metric Marketing for our CELCO brand identity project!

We are honoured to be among the esteemed creative talent in the city recognized at this years awards ceremony. Big thanks to the Advertising Association of Winnipeg for putting on this wonderful event, we're already looking forward to next years' gala!