We all have our comfort zones, but as we know, life is full of changes.
Often times, we tend to find what works best for us and stick with it, but what happens when things do change? This is very important in the fast paced world of business, especially when it comes to doing business online.
Online marketing is an area that is consistently evolving, and in recent years has experienced some major changes that affect the way we do business online. Google is undoubtedly the most used search engine out there and as the major leader in the online world, they are constantly updating and making improvements that are aimed at providing a better experience for their users. Most recently, they implemented their biggest update in the last ten [...] Read more
Celebration & Appreciation
In celebration of our One Year Anniversary after our rebrand from Canada’s Web Shop to Metric Marketing, we treated our staff to an appreciation day on Friday, November 1st. We are so thankful to have such a strong, dedicated team and we recognize the importance of appreciating our staff and associates who rise to the challenge every day to meet our company goals and work hard to serve our clients.
In our commitment to supporting the health and well-being of our staff, we went with a wellness theme for our Metric Day. Some of our scheduled activities included: yoga class at Yoga Public, on-site massages and an ergonomics information session care of Equilibrium Massage Therapy, catered lunch from The Old Spaghetti Factory, cake, champagne, [...] Read more
What is Social Media?
Our CEO, John McDonald recently presented at the Life Science Association of Manitoba's Annual General Meeting on the topic of social media in the context of business development. John's aim was to reveal how important it is for CEO's to get on the social media bandwagon.
So, what is social media? Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. While there are a number of different platforms to use (Facebook, Twitter, LinkedIn, Pinterest, Instagram etc.) not all of these platforms will fit your needs. Generally, businesses should use the social media platforms that fit best with their marketing objectives. For example, consider the demographics and [...] Read more
[Photo Credit: Metric Marketing]
100 Winnipeg CEOs, community leaders, and members of the media, spent the night of Thursday, September 26th at Portage & Main to raise awareness for homelessness and poverty issues in our city, at the Downtown BIZ’s 3rd annual CEO Sleepout. Together they helped raise $191,644 to employ people who are homeless. At a press conference on September 12, organizers set forth a fundraising goal of $150,000. Organizers encourage the public to continue donating to reach a new target of $200,000.
This year was our CEO, John McDonald’s first time participating in the CEO Sleepout event. Here are some of his thoughts on the overall experience that night:
Q: What is your biggest take-away from this experience?
A: There are people out there who want to [...] Read more
Digital technology is constantly evolving and it can be hard to keep up with all of the changes! Instead of running in the other direction, think about how you can adapt to the changes by trying new things and educating yourself on how to best leverage your assets to grow your business. Not surprisingly, your most important online asset is your website. If you’re thinking that it might be time to upgrade your website to the next generation, consider the following:
- How does your website fit into your marketing mix, are you using your website as a sales tool?
- When you first built your website, were you thinking about conversions?
- Are you happy with your content management?
- Is your website built on responsive design?
Leverging Your Website as a [...] Read more