Since its establishment in 1996, FXR has developed into an internationally recognized high performance rider apparel brand. Prior to contacting Metric, FXR was not tracking their success in any measurable way.
In May of 2008 we developed the first website for FXR – primarily a marketing and catalogue site. Following development, monthly SEO was implemented to increase brand awareness through organic search results, driving traffic to the new site.
Three years later, FXR continued to offer great products through a catalogue-style marketing website, but did not offer the customers an opportunity to purchase online. As fashion comes and goes, so to does website design style and FXR’s customers were no longer intrigued by the dated site, which was evident through reduced engagement. It became evident that FXR needed to incorporate a contemporary ecommerce solution.
In order to accommodate all of FXR’s needs, they needed more than an off-the-shelf ecommerce solution. Creating a dynamic and performance-driven site provided us with several technical design challenges.
The ambitious design first required the Metric developers to come up with a fully- tailored ecommerce software strategy, with particular attention to FXR’s brand strategy. We implemented a custom Ecommerce Bold platform to support multiple regions that effectively integrated the existing Enterprise Resource Planning (ERP) system.
Our implementation of this software allowed for greater flexibility to realize FXR’s design. As a result of this flexibility, we were able to integrate with FXR’s existing Netsuite software and create back end interfaces to effectively manage what the front end interfaces required.
Part of FXR’s custom design process involved creating three portals in different languages. Visitors from Sweden, Norway, and Finland see custom designed websites when they visit FXR’s site, completely tailored to each country. During each stage of development, both the Metric and FXR teams collaborated to accomplish specific and particular goals.
- Motorbike & Snowmobile Apparel
- Website Design