Legend Seeds is a corn and soybean seed company originating out of De Smet, South Dakota. In partnership with Delmar Commodities, Legend Seeds’ products are now distributed throughout Manitoba and Saskatchewan with the goal of eventually expanding their dealer reach further west.
Delmar turned to Metric to help them reposition their newly acquired company for the local market. The challenge we faced was to strategically update the Legend Seeds identity to better reflect an advanced, technology-focused seed company, while still speaking to the values of the Canadian farmer.
In order to expand Legend’s dealer reach, and position them against the big players within the agribusiness industry, we needed to create an identity that gave local farmers a sense of trust in the brand. We decided that in order to succeed at this, we should create a new company entirely: Legend Seeds Canada.
- Web Design
- Brand Identity
- Brand Strategy
- Brand Collateral