Established in 1944 by Abram Albert DeFehr, Palliser Furniture is a family-owned home furnishings manufacturer based in Winnipeg. They have six factories in North America and manufacture all types of upholstery, stationary, motion, recliners, home theatre, and chairs in leather/vinyl and exclusive fabrics.
With their 70th anniversary approaching, Palliser was planning an event to celebrate and to show appreciation for their employees. This celebration also acted as a Chamber networking event and a chance to showcase their new furniture line, Pinnacle. Palliser approached Metric to create an event booklet telling a brand story throughout the history of Palliser as a company.
This brand event project was the first of its kind for Metric. In collaboration with Palliser, we created a 12 page book to be mailed out to customers and employees before their anniversary event. The book showcased the rise and growth of Palliser Furniture over the past 70 years, and can also serve as marketing collateral for years to come.
- Furniture Manufacturing
- Brand Strategy
- Brand Positioning
- Website Design