Specializing in transborder shipping, Penner International offers Truckload service to the entire Canadian market and most of the continental United States. Penner focuses on professionalism and commitment to delivery service and its long history as a family business. The previous Penner identity was dated and lacked the same impact as some competitors. In an increasingly visually stimulated world, Penner was missing out on an opportunity to make an impact with the wider public through a contemporary and more visually apparent brand identity. There were also issues of consistency with how the identity was applied. Penner needed our help in refining their identity, as well as to create a messaging platform focusing on people and highlighting recruitment.