The Challenge

Rajotte Capital Group is a privately held investment and holding company focused on acquiring and building great businesses for the long term. When they first approached us, Rajotte required a brand identity as well as a positioning statement and brand assets to further develop their business. The recently developed company needed to look experienced in business acquisitions and portray its well established leadership. The messaging and identity component will ultimately serve as an aid to the web development project and future communications.


  • Financial


  • Brand Identity

  • Brand Messaging

The Solution

In order to fully develop an effective marketing plan and web presence, Rajotte Capital first needed an impressive messaging and identity component. Metric defined various brand elements to be carried into identity artwork and ensure a cohesive look and feel with the defined messaging.

The Rajotte Capital Group identity is clean and straightforward. Although there is not a lot of embellishment, the identity is current and has a big brand feel.

The business card is simple, sharp, and bright. The orange frame represents the scalable and flexible nature of the company.

The brand identity and messaging is complete and a web project is currently in the works. By starting the website project with a messaging and identity component, it will ensure the site is built with conversion optimization for the total breadth of services as the primary goal.