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Robertson College is a multidisciplinary institution with campuses across Western Canada. They offer diploma programs in Health Care, Business and IT, promising to have their grads career-ready in twelve months or less.
This was a large scale web project. Our developers worked to produce unique features to meet Robertson's needs. At that top of that list was creating a high impact responsive design. Robertson's primary demographic would be accessing the site from mobile devices. We were able to achieve a seamlessly interactive site without sacrificing design elements.
Another priority was conversion. Architecture was organized for campus oriented user paths triggering the right conversion for every user. We kept the messaging light as not to be too solicitous, while maintaining clear calls to action. Overall we were able to combine content from numerous campuses and programs into one hub which the Robertson team can easily manage through their custom content management system.