Over a Decade of Real-World Successes...

Building on our experience to lead the way in measurable marketing.

Over 13 years ago, Metric Marketing (formerly Canada’s Web Shop) became one of the first Online Marketing companies in the region, dedicated to creating online marketing solutions for our clients. Each of our solutions included specific services and technologies that enabled our clients to measure the results of their initiatives.

During those years, the marketing industry changed a lot and so did the needs of our clients. We changed a lot as well, working tirelessly to become better marketers, and to deliver better results to businesses we serve. As we adjusted to market demands, we continued to add programs and services, and eventually CWS became much more than a Web company. 

In order to stay ahead of a changing industry we have focused our company on our core strengths and expanded our service offering. Our long-held commitment has been to providing results for our clients – measurable results that provide a return on investment - and we have new ways to do exactly that. We now provide a complete range of marketing services to our clients.

Effective October 15th, 2012 Canada’s Web Shop officially became Metric Marketing.

The change was made to incorporate a brand and a company name that truly reflected our focus and our key skill-sets.

Metric Marketing has all of the skills and experience initially offered through Canada’s Web Shop, combined with an expanded range of services to assist clients with all their marketing needs.

In short, Metric Marketing has a unique ability to create marketing strategies for clients that address specific company objectives through the use of measurable tactics and provide a return on investment that can be tracked and quantified through our custom reporting dashboard. (No more wondering or guessing how well your marketing dollars are doing!)

We believe that Metric Marketing will change the way that people think about marketing agencies... and how marketing dollars are spent. 


Contact us and give us an opportunity to show you how a marketing program can achieve results for your business.