Social Media Marketing - Your Fans Await

Interact with your audience to improve brand engagement and communication.

It’s not a buzzword anymore.

The statistics are staggering. With over half of the world’s population now active on social media, it isn’t just a passing fad. It’s where people are, and it’s how they’re sharing what they love with their family and friends. Increasingly, it’s become the principal way we share our ideas, our goals, and our works.

Some businesses choose not to invest in social media. Maybe it’s because they see their friends spending (read: wasting) countless hours on Facebook playing Farmville, or people chatting on Twitter and conclude that it has nothing to do with business and is a waste of time. You can’t blame them, really. But to do so would be to skip a simple but incredibly powerful principle of marketing: meet people where they are at.

social media marketing services

What is Social Media?

Quite simply, social media refers to that part of the internet that allows people to communicate with each other in a public (or semi-public) forum. It includes many of the popular sites such as:

  • YouTube
  • Facebook
  • Twitter
  • Pinterest
  • Yelp
  • Foursquare

Working with a social media marketing company that understands these platforms and their respective nuances is an essential part of success.

Why is Social Media Important?

Social networking is now the primary online activity for many people. That means that people are online talking to each other. While they are talking with each other, 1 of 2 things will happen: a) they will either talk about your business or b) they won’t. Do you have a strategy in place to make sure they are talking with you, and when they are talking about you, that they are doing so in a positive light?

If not, an effective social media marketing firm can help give you direction.

How to Make the Most of Social Media

There are 3 levels of effectiveness in a social media campaign or strategy, and they each build on each other.

  1. Build an audience (Basic)
  2. Engagement (Effective)
  3. Create & support evangelists (Viral)

Metric Marketing understands this and can help your business succeed with its social marketing endeavours.

Your Social Media Community is an Asset

The power of a social media strategy is that it develops a community centered around your brand. A community is an asset that you can put on the books. It’s something you can interact with, and generate sales from, even if you turn off your Google pay-per-click advertising.

The key to success is to work with a social media marketing agency that understands your business, your ideal clients and the changing world of social media. Contact us today to learn more about how we can leverage social media for your business.

Learn more about how social media can be a part of your marketing plan.

Social Media Case Study - AQ Group Solutions

With both changes to the Group Benefits industry and the evolution of their organization, AQ Group Solutions felt that a Social Media presence was the best way to better reach out to its target audience, while differentiating itself in the process as a service provider that is both progressive and professional. The company was looking for a partner who could provide both provide graphic design expertise to portray the right image on social media, and also social media-smarts to provide direction for their presence. In addition, as with most organizations on social media, people-hours were a limited resource for AQ, and as such, a focus on how to maximize these hours was necessary.

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