Strategic Marketing Plans: Roadmaps to Success

Building marketing plans to support your business goals and objectives.

It doesn’t matter what type of business you're in, whether you have 1 or 100,000 employees, or it's business-to-business or business-to-consumer in nature; some form of marketing activity is essential for the growth of your operations. Whether your organization’s marketing activities consist of buying traditional media, attending conferences, or even practicing some form of Online Marketing such as Search Engine Optimization or Pay-Per-Click Marketing, there are two key questions that you should be asking regarding your marketing activities:

  • Are you measuring the effectiveness, or the Return-on-Investment, from engaging in these activities effectively?
  • Are these activities effectively working together to support the completion of your organization’s overall objectives?
Online Marketing Plan and Strategy

The Metric Approach

At Metric Marketing, we like to build Strategic Marketing Plans that lay out tactics and campaigns which directly support your business’ objectives. Within these plans, actionable timelines are set-out that build brand awareness, community, influence, web traffic and conversions, and specific business-based metrics that will lead to improved results for your organization.

We know that strategy development for organizations often means getting bogged down in planning, and that’s why one of the first steps in our approach is to work with you to clearly define the scope of your project. Our team also works with you to understand your current marketing efforts and how they might be leveraged effectively moving forward. It is important to us to get a strong understanding of your business so that we are able to think like members of your team.

Ultimately, Metric will deliver a comprehensive Strategic Marketing Plan that might include any combination of personas, keyword research, SWOT analysis, and/or a content calendar. What is included depends on what our strategy team deems necessary, but will always include a unified set of strategies and tactics that are clearly linked to the goals of the strategy and the objectives of your organization.

In the end, whether you choose to implement the recommendations of the strategy with us, internally, or even with another firm, that’s okay; nothing about the plan is proprietary to Metric. That being said, we’re pretty confident you’ll want to go with us!

Contact us today to learn more about how a professional marketing plan can help your business.

Learn how a marketing plan can guide your brand to success.

Online Marketing Strategy Case Study - Quark Group

The Quark Group is a successful shoe retailer, with brick & mortar stores in Alberta, Saskatchewan, Manitoba, and Ontario. While the company was realizing strong results and growth already from their Ecommerce site, The Quark Group came to Metric Marketing looking for a way to improve gross website sales to a level equal to that of one of their retail stores.

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