The Winnipeg Goldeyes organization engaged Metric to create a platform for a multi-channel advertising campaign. Despite leading all independent Canadian baseball teams in average attendance, the Goldeyes struggled to fill the stands with the sought-after 20-something demographic. In order to get the younger generation excited about (and in attendance at) Goldeyes baseball games, we proposed a two-year campaign roll out. The campaign proposal was well received by the Goldeyes organization, and we fully intend to work with the Goldeyes in the future.