Payworks is a Canadian business in the field of total workforce management solutions. Established in 2001, they provide innovative, online solutions for payroll, human resources, and employee time management.

Metric created an online marketing strategy for Payworks including: content marketing, consulting, and training. This campaign was an ongoing, large-scale paid search campaign that also included design prototyping work. We helped to make the user experience for the Payworks system more user-friendly and simple to execute.


“When I was first introduced to the Payworks system, it seemed very user-friendly whether you were a professional payroll practitioner or not. We have over 100 locations using the system, and we can quickly get people up and running because it ́s easy to implement and train our staff on how to use it.”