People First HR Services is a firm that specializes in human resources consulting, talent management and development, and corporate/executive recruiting.

Metric (then operating as Canada’s Web Shop) designed a new website and developed a three-pronged Search Engine Optimization strategy to drive traffic and increase the number of leads generated online. This strategy included both on-site blogging and distributed off-site content.

The content generated was specific to each area of business and spoke to the needs of People First’s various target markets. The content was also used to generate web links back to the People First website, as well as drive direct traffic. Metric was able to increase People First’s search engine visibility for a number of terms related to their business segments, and the company has seen a great ROI as a result.