NAIS + Metric: 2024-2025 State of Independent School Marketing Report
In today’s competitive environment, independent schools need powerful digital marketing to thrive. That’s why NAIS and Metric Marketing have collaborated to bring you the most current insights into what’s working – and where schools need support. This comprehensive report, based on in-depth surveys of independent school marketing professionals, covers everything from effective digital strategies and essential software to how schools are staffing their marketing teams and allocating budgets.
Here’s a peek at what you’ll find inside the report:
- How marketing teams are sized and structured – and how that changes based on size, school type, and more
- Data that school marketing leads are presenting to their head of school or leadership team
- Average marketing budgets and priorities
- Other schools’ top marketing goals for next year – and challenges they are expecting to face
- How schools are investing in traditional marketing and digital marketing channels – and what’s working for them right now
- The platforms other schools are using for email marketing and admissions
- Planning for major projects like new websites and branding updates
Ready to learn more about independent school marketing — and how the 2024-2025 recruitment season went for your colleagues at other schools? Download our free report, available now from NAIS and Metric Marketing.
Get your free copy of the 2024-2025 State of Independent School Marketing report.
DOWNLOAD THE REPORT
About NAIS
The National Association of Independent Schools (NAIS) provides services to more than 2,000 schools and associations of schools in the United States and abroad, including more than 1,700 nonprofit, private K-12 schools in the U.S. that are self-determining in mission and program and are governed by independent boards.
NAIS conducts research among schools nationally and then provides you with targeted, digested reports you can use to evaluate your own practices. Our research clearinghouse also identifies external research relevant to independent schools and helps you understand how to use the findings in your work.
For more information – and to see the full suite of NAIS research reports – visit www.nais.org.
At Metric Marketing, we develop measurable and practical strategies to help private and independent schools like yours to make the most of your marketing efforts. We’d love to discuss your private school’s marketing requirements with you. Contact us today to speak with our marketing professionals or us the form below to sign up to receive more marketing tips in your inbox.
