What Does a Marketing Strategist Do at Metric?
At Metric, we’re all about mixing professional excellence with a comfortable atmosphere. We offer a space where creativity, collaboration, and innovation aren’t just buzzwords. We really, truly live them.
Our culture revolves around three key pillars: balance, passion, and camaraderie. In practical terms, this comes to life through policies like flex schedules and a work-from-anywhere model, which encourage team members to pursue their passions and recharge as needed, and through intentionally built-in collaboration points that empower individuals and teams to work together.
Altogether, this creates the perfect setting for marketing strategists, who are at the heart of what we do and are critical to our success and that of our clients.
So, What Does a Marketing Strategist Actually Do?
Here at Metric, our marketing strategists manage a few projects at a time, with unique deliverables for each.
This can look like researching everything from target audiences to brand platforms, interviewing clients or other stakeholders, ideating creative concepts with copywriters or designers, building presentations, writing creative ad copy, proofreading our peers’ work, and so much more.
Marketing strategists at Metric wear many hats and have to look good in all of them (not a great metaphor, but we stand by it). This means being quick to shift gears, easy to collaborate with, and knowledgeable about both specific clients and industries as a whole.
Needless to say, it’s never dull.
Meet Abigail: One of the Marketing Strategists at Metric Marketing
Working remotely from the United States of America (Connecticut, to be exact), Abigail is a highly valued member of our team who brings an important perspective and exceptional skill set to Metric Marketing.
As a former in-house private school marketer, Abi embodies both the vast general and specific knowledge base that makes for a great marketing strategist.
“It sounds cliche, but every day really does present something different: new clients, new project deliverables, and new ideas,” she says. “My work varies from deep-focus tasks to lively brainstorming sessions for the next big campaign.”
This variety keeps Abi on her toes, and that’s just how she likes it.
She says, “It’s a mix of solo efforts and collaborative projects.”
A Day in the Life of Abi
The short answer: they all look a little bit different!
“Mornings might start solo, diving into emails and feedback from clients and other team members,” she says. “Later, I might shift to team meetings, interview client stakeholders, present a creative campaign strategy, or deep-dive into a research platform.”
Managing all these tasks requires strong organizational skills and the ability to work efficiently with your peers, so everyone can do their best work while meeting deadlines.
“Most of my day is spent strategizing—from positioning a great headline for a campaign to building an automated email strategy from scratch,” she says.
What She Appreciates About Metric Marketing
“One of my favorite parts about Metric is that everyone, regardless of their role, has a ‘team effort’ mentality,” she says. ”No one is exempt from rolling up their sleeves to help.”
That mentality can be traced directly back to one of our key pillars: camaraderie. Everyone here at Metric Marketing believes that teamwork is essential to success – as individuals, departments, and a company.
As Abi says, “Whether that means writing 200 lines of search ad copy, proofreading anything from a blog post to an insight report, or jumping in on a brainstorming session, everyone works together.”
One of Abi’s Success Stories
“A successful campaign that comes to mind is one I worked on for CAIS (Chinese American International School in San Francisco, California),” says Abi. “The timing of the projects worked out well, so we could launch a digital campaign, followed shortly by a complementary email strategy.”
Being able to work on both projects hand in hand allowed the team to think holistically about important messaging that would guide families through the admissions process – and also to think strategically about how the campaign could most effectively translate to email.
Abi says, “It was fun to work with such a unique school, which had a great team of people who were receptive to our suggestions and creative ideas.”
Abi’s Tips for Aspiring Marketing Strategists
It’s not just about having the right qualifications; it’s about being creative, thinking strategically, and working well with others.
“Being a marketing strategist means you’re excellent with feedback, adaptable, and always curious and wanting to challenge yourself or uncover more,” says Abi.
You have to know your stuff while being willing to grow and adapt. And don’t forget a dash of creative insight!
“It requires the ability to read between the lines and think beyond what’s on the page to make connections and discover strategic insights that aren’t immediately obvious,” Abi says.
Metric Makes It Work
Considering this role?
Many of our marketing strategists started out studying marketing, public relations, advertising, and/or communications – many as part of RRC Polytech’s Creative Communications program in our home city of Winnipeg, Canada (Abi graduated with a Communications degree from UConn). We most commonly find a fit in people who started their careers as copywriters, junior strategists, or marketing specialists, either at an agency or in-house.
At Metric, we provide an environment where your potential can truly thrive – whether you’re coming from a university or college program or gaining experience through real-world projects.
Join Our Team
Joining Metric means being part of a team that’s enthusiastic, creative, and always pushing the limits of marketing.
We’re proud of the work we do and the culture we’ve built.
If you’re ready to be part of a company where innovation and creativity are part of the daily routine, check out our Careers page.
Learn More About Metric
Meet other talented members of our team and learn more about Metric Marketing.
- Embracing Flexibility: Where in the World Is Metric?
- Metric’s Award-Winning Marketing
- Learn About Metric’s Culture and Career Opportunities
Our core values make Metric a great place to work and a great agency partner to help you reach your marketing goals. We analyze performance data and use that information to create effective and unique advertising campaigns across North America – working with private and independent schools, credit unions, and other industries.
Want to work WITH us? Reach out to our accounts team.
Want to work FOR us? See our current opportunities.
