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CAIS Member Event

Data Driven Decisions: Lessons Learned Through the Pandemic

Zoom Seminar 

Oct 28, 2021 11:00 AM in Eastern Time (US and Canada)

Speakers

Cheryl Boughton, Head of School, St. John's-Kilmarnock School

Lara Unsworth - Director of Admissions and Marketing, Strathcona-Tweedsmuir School

Kevin MacNeil - VP Accounts, Principal, Metric Marketing

Dan Yorsh - Senior Account Executive, Metric Marketing

 

About the Session

Strathcona-Tweedsmuir School and St. John's-Kilmarnock School - together with Metric Marketing - will share their learnings around growing enrollment through the pandemic. Learn through real world examples how two respected and successful schools in different markets strategically grew their enrollment throughout the pandemic, and set themselves up for long term success. Overcoming common and unique challenges, you’ll learn how to put your school in a position to grow:

  • Creative campaign examples showing what worked - and what didn’t

  • Insights on how to do more with your marketing budget

  • Common mistakes schools make in marketing and analytics

  • Insights on annual planning and year-over-year decision making

  • Specific data points that show success and trending

  • Systems you can use to make better decisions based on data

 

Registration

Please fill out the form below and a Zoom registration link will be sent to you to confirm your attendance. 

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Let's take a closer look at some key fundamentals that can help you build a successful independent school marketing strategy