Digital Marketing Specialist
About you
You’re an experienced digital marketer who specializes in website planning and implementation. You’re drawn to marketing that’s rooted in data, measurement and analytics. You love planning functional and user-friendly websites, including their architecture, navigation and content plans. A strategic thinker, you see things from both the user’s and the client’s perspective.
You’re also super organized, upbeat and flexible, with an impressive attention to detail. You’re very comfortable working within a CMS—especially WordPress and Shopify—and you can communicate clearly with both designers and programmers.
About the role
You’ll plan websites according to project plans developed by the Technical Strategist. You’ll assist with sitemap and architecture planning, wireframe web pages and features, and design system planning. You’ll also scale website design prototypes for presentation and coding, enter content in content management systems and perform quality-assurance checks.
Working closely with all teams, from Accounts to Production, you’ll provide insights and continuity that make you a valuable asset to the Metric team.
Main Roles
- Identify target audience segments on paid channels
- Provide marketing/campaign performance reporting using Google Analytics and Looker Studio
- Development of campaign strategies
- Optimize campaigns on all paid channels to achieve maximum ROI
- Recommend digital media budgets
- Set up digital campaigns on all major paid channels, including Google Ads, Facebook, Instagram, LinkedIn, and other ad platforms.
- Work with the Creative and Design teams to craft digital ads
- Work with the Analytics team to configure campaign conversion tracking
- Work with Content and Design teams to optimize a campaign landing page
About Us
We’re a marketing agency that takes a strategic, digitally driven approach to producing work for our clients. We use research and analytics to inform our decisions, build strategies and positioning tied to clear goals and objectives and create breakthrough work as a result.
As part of our team, you’ll work closely with a seasoned group of creatives, developers, strategists and marketers to help companies define their competitive advantage, strengthen audience relationships and create effective and engaging solutions for some of North America’s leading marketers.
To apply, please send your resume to [email protected] – subject line: “Digital Marketing Specialist“