Marketing Strategist

 

 

ABOUT YOU

You’ve been working in the industry for 5+ years (likely as a marketing strategist, brand strategist, copywriter, or strategic marketer) - and you’re looking for an opportunity to work with a dynamic agency team where you can jump in and collaborate with experienced colleagues. You are passionate about marketing and branding, and constantly learning to stay ahead of what’s happening in the industry. You bring lots of ideas and recommendations - but never your ego. You work hard and communicate clearly. You’re a big picture thinker, but you’re detailed and organized when it comes to proofing your work, managing all the small details, and thinking through a strategy from idea through to execution. You’re curious about data and challenge yourself to keep improving the ROI generated from your work.

 

ABOUT THE ROLE

This is a mid-level position - you’ll come to the table with some experience, but you’re looking for a place to continue building your career with increasing responsibility. Your days will be full with work on assessment and platform/positioning projects for brands and campaigns, creative idea generation, copywriting, and research as you collaborate with our internal team and with our clients. You might be interviewing a group of stakeholders, researching target audience profiles, brainstorming concepts, writing ad copy, or presenting to a Metric client. With guidance and support from our creative director, you’ll see our clients’ projects through from preliminary research to completed creative campaigns in market - then use data to optimize and improve our strategic approach and increase each campaign’s ROI.

 

RESPONSIBILITIES

  • Lead research and assessment work for brands and campaigns

  • Develop strategies for brand platform/positioning projects and marketing campaigns

  • Collaborate in the development of creative concepts

  • Write clear and compelling copy for digital and traditional ad campaigns, presentations, and other deliverables

  • Conduct interviews, workshops, and focus groups with clients and stakeholders

  • Edit and proofread copy for yourself and others

  • Collaborate with teams, initiate ideas, and take direction


SKILLS/EXPERIENCE

  • Completed a relevant post-secondary program such as Business Administration or Creative Communications

  • 5+ years of relevant experience (developing brand and marketing strategies, developing creative concepts, conducting research, copywriting and editing)

  • Exceptional ability to communicate through written content - including strategy documents, presentations, ad copy, and more

  • Exceptional presentation skills

  • Experience using marketing measurement and analytics tools such as Google Analytics

  • Experience using market research tools such as Survey Monkey

  • Experience using the Google suite of products (Gmail, Docs, Sheets, Slides)

  • Prior work on email marketing strategy, social media strategy, or video storyboarding an asset

 

To apply for this position, please email [email protected] with your resume.

 


ABOUT METRIC

Metric is a highly creative, digitally focused marketing agency headquartered in Winnipeg, Canada with a full time staff of 35 creative, digital, and marketing professionals. We develop modern marketing and advertising solutions with specialization in the North American private and independent school sector. Metric has been in business since 1999 and we’ve built a strong corporate culture based on our fundamental core values of passion, balance, and camaraderie.  We offer a range of flexible work options including remote work / work from home, a 4/10 condensed work week option, and more.

More about Metric