Marketing Strategist

Metric Marketing is a dynamic and innovative marketing agency based in Winnipeg, serving private schools and educational institutions across North America. We pride ourselves on a culture that thrives on our core values of Passion, Balance, and Camaraderie. We’re seeking a talented and versatile Marketing Strategist to join our team – someone who can connect human-centric creativity with data-driven strategy to create engaging, innovative, and impactful work for our clients.

Education & Experience:

• Proven Experience: Minimum 3-5 years in a related marketing, communications, or strategy role. Previous experience in a marketing/advertising agency or a similarly fast-paced environment is preferred.
• Strategic & Creative Core: Must have experience in marketing strategy (brand/campaign), creative concept development, and copywriting/editing for digital platforms. Experience in social media strategy, email and SMS marketing, market research, or the private school/education industry is a significant asset.
• Education: A diploma or degree in a related field is preferred.
• Technical Proficiencies: Basic spreadsheet skills, presentation layout, and digital communication skills are required. Experience developing ad copy & concepts for a wide range of digital platforms (i.e. Google, Meta, TikTok) – and the ability to use past performance to optimize new creative – is a must.

Key Job Duties & Outcomes:

• Strategic Storytelling: Develop expert campaign strategies, including audience personas, competitive scans, and positioning recommendations that drive conversions at every step.
• Concept & Collaboration: Collaborate to develop creative campaign concepts, working closely with graphic designers, copywriters, and digital strategists to bring those ideas to life.
• Expert Copywriting: Write and/or edit clear, compelling, and on-brand ad copy for various digital platforms, ensuring quality and consistency.
• Insights & Research: Conduct market research, interviews, and focus groups to find the “big ideas” and actionable insights that solve our clients’ challenges.
• Client Representation: Act as a key client-facing consultant, presenting strategic work and creative concepts with confidence and professionalism.
• Continuous Learning: Jump into learning Metric’s specialized deliverables, processes, and private school niche – and keep growing and sharing the knowledge. Stay on top of emerging tech and ad trends, and recommend applications for our work and our clients.

Skills & Competencies:

• Communication: Exceptional verbal and written communication skills are critical for this client-facing role.
• Positive Problem-Solving: Sets a high bar for energy, quality, and collaboration within the creative department and the wider agency. 
• Strategic Thinking: Able to look at problems from multiple angles to determine the best approach for our clients.
• Collaboration: Works seamlessly with internal and external teams, prioritizing great ideas and collective success.

Why Join Metric Marketing?

• Competitive Pay: Attractive salary packages and a company-wide profit sharing program. 
• Work-Life Balance: Hybrid work options, 3 weeks paid vacation, and paid personal/sick days.
• Professional Development: Support for ongoing learning and growth as you build your career with a winning revenue team.
• Benefits Package: Comprehensive health and wellness benefits.
• Office Perks: Enjoy a comfortable modern office space in a downtown heritage building, casual dress code, culture days, free office snacks and drinks, equipment for your home office, and quarterly social events.

If you’re a positive, high-energy marketing pro who wants to be part of a vibrant team that values work-life balance and camaraderie, we’d love to hear from you. Apply now to join Metric Marketing and help us create great work for great clients.

Apply Here: please send your resume to [email protected] – subject line: “Marketing Strategist”