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Technical Strategist

About You

You’re a skilled professional passionate about leading web planning and technical strategy for digital projects. You excel at bridging client goals, internal capabilities and project execution, and enjoy bringing clarity and structure to complex web projects. You’re at your best in dynamic environments where strategy converges with execution, and are driven to develop innovative and practical solutions.

About the Role

As a Technical Strategist at Metric Marketing, you’ll lead the strategic planning and structure of website projects, ensuring every digital experience is built with purpose and precision. You’ll help shape UX direction, develop strategic artifacts, optimize performance, and ensure technical accuracy through QA. This is a facilitation-heavy role. You won’t be designing or coding, but you’ll be central to bringing together creative, dev, and strategy to ensure the right solution gets built the right way.

Core Duties

  • Website Strategy: Develop and execute strategic web plans, including gathering specifications and producing deliverables like discovery summaries, stakeholder interviews, sitemaps, and strategy briefs to align internal teams and clients.
  • UX Artifact Creation & Architecture Planning: Design and deliver UX artifacts such as annotated wireframes, user flows, and content frameworks to establish user-centered architecture and provide direction for creative and development teams.
  • Website Optimization: Optimize websites for performance, SEO, and conversion through data analysis, UX improvements, and strategic recommendations.
  • QA & Technical Accuracy: Oversee quality assurance for websites and technical deliverables, ensuring accurate implementation, functionality, and adherence to approved plans through usability checks, technical verifications, and post-launch audits.
  • Project Facilitation & Communication: Foster collaboration across teams and with stakeholders by clearly communicating strategic intent, presenting deliverables, and minimizing obstacles throughout all project phases.

Experience

  • Experience in planning and delivering websites or digital projects from start to finish.
  • Comfort working with web structure, UX planning, QA, and data-informed improvements like SEO or Conversion Rate Optimization (CRO).
  • Familiarity with UX planning, website structure, QA, and using data to guide improvements.
  • While agency experience is a plus, relevant experience in project management, design, development, or marketing strategy is welcome.
  • A background in web, UX, communications, or digital marketing is helpful, but practical skills are key.
  • Tech proficiency including Figma (or similar), Google Analytics, Tag Manager, basic SEO tools, and CMS familiarity (especially WordPress).
  • The ability to assess web performance and QA websites.
  • Strong communication skills are crucial for this client-facing role, requiring the ability to convey complex information clearly, attention to detail, and effective problem-solving.

About Us

Metric Marketing is a highly creative, digitally focused marketing agency headquartered in Winnipeg, Canada with a full time staff of 45+ creative, digital, and marketing professionals. Metric develops modern marketing and advertising solutions for private and independent schools in North America.

We have developed specific differentiators and capabilities that set us apart: measurement and analytics expertise, high-level technical capabilities for digital advertising and web, dedicated account executives focused on growing our schools, a unique campaign execution model and talented associates who love what they do and continue to train for their passions.

Metric has been in business since 1999 and we’ve built a strong corporate culture based on our fundamental core values of passion, balance, and camaraderie. We offer a range of flexible work options including remote work / work from home.

We offer a range of fantastic perks, including:

  • Hybrid flexibility – work 1 day in-office, 4 from home, or fully remote

  • Real-life flexibility – adjust schedules for daycare drop-offs, vet appointments, or whatever life throws your way

  • Comprehensive health benefits – medical, dental, and vision coverage for you and your family

Start date: May 1, 2025

To apply, please send your resume to [email protected] – subject line: “Technical Strategist”