serving schools across North America
Independent School Marketing Experts
Metric Marketing is a digitally-focused agency specializing in marketing for private and independent schools across North America and beyond. We help schools get better marketing data and use it to create strategic, creative, and impactful campaigns with a collaborative approach.
We Help Schools Grow
Through a proven process and deep industry experience, we help independent schools:
Access trustworthy data to help better understand what’s working (and what isn’t)
Boost recruitment numbers at specific intake grades
Solve socioeconomic diversity gaps in your recruitment funnel
Supplement internal resources and capacity within marketing teams
We offer our proprietary NASA strategy process to school marketing teams as a complimentary introduction to Metric that you can put to work whether we continue a partnership or not. Contact us to book a meeting and get started!
Step 01
Needs Analysis
- Identify current obstacles, challenges and opportunities
- Discuss current industry trends and insights
- Share initial findings on your school
Step 02
Analytics Review
- Walk through your current analytics
- Present school measurement planning examples
- Discover your current acquisition strategies and opportunities
Step 03
Strategic Recommendations
- Recommend formal strategy and determine strategic partners
- Present costs associated with every strategy for budget building
- Review annual timelines by project
Step 04
Annual Plan Creation*
- Select and prioritize marketing strategies and tactics for this year
- Finalize budgets & timelines
- Distribute work between teams
*available to Metric clients only
Customized Marketing Solutions for Independent Schools
Campaign
Create impactful marketing campaigns that deliver optimized messages to each of your audiences at every step of their journey.
Campaign development at Metric focuses on the customer journey – above channels, ad types or tactics. We focus on making sure your prospective families will receive the right message at the right time – and take the ideal next steps, whether that is registering for an open house, reaching out to the admissions team, or applying for the next school year.
- Campaign Assessment including Target Audiences and Competitive Audit
- Customer Journeys
- Campaign Strategy
- Creative Concept
- Campaign Rollout and Management
Insights
Gather, track and analyze your marketing data to optimize campaigns, identify challenges and drive measurable results. Make better decisions about your school’s marketing with actionable info and recommendations from our digital experts.
Leverage the power of data to make more meaningful marketing decisions through custom analytics configuration and insight reporting.
- Measurement & Insights Plan
- Setup and Tracking
- Insight Reports
Brand
Define and communicate your brand effectively – and consistently – with a differentiated platform, visual identity and brand guide.
Our process is grounded in research and surveys that help determine core positioning, which lays the foundation for all marketing materials and campaigns that follow for your school.
- Brand Assessment
- Brand Platform
- Visual Identity
- Brand Guide
Email Marketing
Leverage the power of email with a comprehensive strategy that helps you communicate with parents efficiently with the information they need.
Our email marketing strategies are customized to your team’s needs. We fill in the gaps and help get you set up with the templates or finished emails, workflows, and automations you need.
- Email Audit/Assessment
- Email Marketing Strategy
- Automation & Workflows
- Email Copy, Design & Templates
- Content Calendas
Website
Make a great first impression – then provide all the information a family needs about your school – by ensuring your website is up to date, on brand, and accessible.
We work with schools on projects that range from conversion audits to full website rebuilds. Our process is grounded in experience and considers all the stakeholders at your school.
Metric has over 20 years creating high-end websites. We work with the most popular CMS platforms – including Finalsite, Blackbaud and WordPress. Our process is highly collaborative, and we can provide a range of associated support like content planning, photography and videography, custom back-end programming, connections to other software, and more.
Your website is one of your most powerful marketing tools and it’s worth the investment to get it right.
Social Media Strategy
Meet your audiences where they’re at with a social media marketing strategy that shows your school in its best light.
We work with schools to create social media marketing strategies that equip your internal team to create content that works. Our team will work with you to assess the platforms you’re on today (or the platforms you should be on), your target audiences, and the content that will work best to reach them effectively.
- Social Media Audit/Assessment
- Social Media Strategy
- Playbook & Templates
- Optional Follow-Up Coaching Sessions
Independent School Marketing Insights
Take a deeper dive with the Metric team, with practical insights designed to help you drive results.

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Are you looking for a Marketing Partner for your school?
As digitally-driven partners serving schools across North America, we have the ability to connect in a way and at a time that works best for you. To request a Needs Assessment, or for any other inquiries, simply fill out the form below, and a member of our team will be in touch within one business day.