ROI Calculator - Metric Marketing

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ROI Calculator

Marketing Spend
Your media costs will be used to calculate the number of prospective parents that enter your admissions funnel. Your marketing budget will primarily be used to calculate your true ROI at the end.

	Marketing Budget (No Media)	Media Costs
Y1
Y2
Y3

Campaign Performance
The performance bands used through this calculator will be determined by the success of all your advertising channels. If you are new to digital advertising, expect to be on the higher end of these bands. After several years of campaign optimization you will move into lower performance bands and therefore produce a better ROI. The lowest band is a real number and based on the independent school we have been running campaigns for the longest.

Performance Bands			Enrollment Revenue
Cost per Conversion	Total Conversions		% Conversions to Enrollment	Number of Students
$50	{value}		20%	{value}
$100	{value}		20%	{value}
$150	{value}		20%	{value}
$200	{value}		20%	{value}
$250	{value}		20%	{value}
$300	{value}		20%	{value}
$350	{value}		20%	{value}
$400	{value}		20%	{value}

Year 1 Revenue/Return
Your year 1 return is calculated by subtracting the marketing spend you entered at the start.

Cost per Conversion	New Student Revenue	Return 1-year
$50	{value}	{value}
$100	{value}	{value}
$150	{value}	{value}
$200	{value}	{value}
$250	{value}	{value}
$300	{value}	{value}
$350	{value}	{value}
$400	{value}	{value}

Lifetime ROI
Your lifetime revenue number is most affected by the average student enrollment you entered and your student retention.

Cost per Conversion	Lifetime Value per Student	Return LTV
$50	{value}	{value}
$100	{value}	{value}
$150	{value}	{value}
$200	{value}	{value}
$250	{value}	{value}
$300	{value}	{value}
$350	{value}	{value}
$400	{value}	{value}

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