Tabor Academy
How We Helped a School Make Waves with a New Visual Identity
A repeatable marketing philosophy
Brand Development
Schools who come to us for brand development have varying needs. One school might have an emerging brand but no visual identity beyond a logo and maybe a colour or two. Another, more established school might be expanding and want to organize multiple programs or campuses under a consistent, recognizable brand.
Establish Yourself
Does your school lack a clear identity that you can easily communicate to others? Does your school include multiple campuses you hope to bring together, defined by one core approach and set of values? Are you looking to expand your brand to include new programs? Whatever type of school you have, there are many options for developing and expressing your brand more clearly so you’ll stand out in the market.
Unique positioning is at the core of a strong and lasting brand. When you are able to show who you are, what you stand for, and what makes you different from everyone else, others will remember you, even if your programs change over time. Here’s how we approach brand development.
Brand Development Process
Our process is grounded in research and surveys that help determine core positioning, which lays the foundation for all marketing materials and campaigns that follow.
STEP 1
Brand Assessment
We conduct primary and secondary research through surveys, interviews and the internet to learn about and articulate key elements of your school, target audience and competitors.
STEP 2
Brand Platform
Next, we fine tune brand elements such as your elevator story, competitive advantage, value proposition and other messaging that helps define and express your school’s identity.
STEP 3
Visual Identity
We also look at your logo, brand colours and fonts and other visual elements. If needed, we can provide a refresh or a complete redesign of your visual identity.
STEP 4
Brand Guide
Finally, we build your Brand Guide, a tool that you’ll use as a reference moving forward to ensure your visual identity, messaging and marketing materials are consistent.
Our Brand Development Success Stories
The Balsam School
How We Created a Brand Ecosystem for a Nature-Focused School
Villa Academy
How We Helped a School Define Their Brand for a Second Century
Hillfield Strathallan College
How We Helped an Independent School Nurture Their Marketing
Getting Started
The best way to start building your school’s brand is to find an experienced marketing partner who can help you understand your market position using real data, not best guesses. Going through a brand development process gives you not only a clear sense of your school’s identity but also an invaluable point of reference—your Brand Guide—to inform all future marketing.
If you sense that your target audience doesn’t really understand what you do, you may have a brand problem. We have a solution for you.
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