A repeatable marketing philosophy

Private Schools Campaigns

All campaigns have touchpoints in common messages, ad types, and channels along the customer journey. However, these will vary according to each private or independent school’s goals. For a campaign to be successful, it’s vital to know who your audiences are and to plan your campaign messages and touchpoints thoughtfully.

The sales funnel for marketing private schools typically functions year-round, each with its own seasonality of open houses and admission deadlines against which to run recruitment and enrolment campaigns.

Prospective families do a lot of research online. They’re especially invested in the familiarity and consideration stages of the customer journey, so we tend to focus marketing efforts there. The goal of private and independent schools is not just enrollment, however. They’re looking to attract students and families who will be a good fit for the school, so we also pay attention to demographic data such as location, household income, and affinities.

We can help private and independent schools run specific recruitment campaigns, or we can provide full marketing support for schools with no in-house marketing capacity.

Full support includes brand development, marketing collateral development and campaign planning, execution, and reporting.

If your school has a marketing department, our role is to support your goals and augment your efforts with creative and digital expertise not available in-house.

How We Can Help Your School

We employ a repeatable marketing philosophy that pinpoints the audience’s behaviors and decisions that lead to conversions. By identifying this key data and establishing benchmarks and key performance indicators (KPIs) at the start, we enable you to work with laser-focused precision and streamline conversions. We then execute and optimize your campaign based on our findings, continuously measuring performance and responding to the data that results.

Check out MARKETSMART™ for Private Schools. A program specifically built for independent and private schools.

STEP 1

Measure

We mine the data to identify and measure the behaviours that lead to conversions, then set your benchmarks and KPIs accordingly.

STEP 2

Optimize

We work with your team to refine your purchase experience to streamline those conversion points.

STEP 3

Campaign

Our strategic, creative and digital experts develop your organic and paid channels, with breakthrough creative and messaging that addresses key decision drivers.