Discover your current SEO weaknesses and strengths
Audit & Implementation
Determine how your school’s website currently ranks in search results and assesses what can be done to improve your search presence.
What are the Benefits of an SEO Audit?
Optimizing your site for Google can be a daunting process. Metric’s search engine optimization (SEO) audit determines how your website currently ranks in search results and assesses what can be done to improve your search presence. An SEO audit is the best place to start when evaluating how technically optimized your website is for search.
An SEO audit allows you to:
- Discover your current SEO weaknesses and strengths
- Discover your competitors’ SEO weaknesses and strengths
- Gain a clear, prioritized list of actionable items to improve your search engine rankings
The SEO audit investigates foundational back-end factors related to website hosting and indexing, as well as front-end, user-experience factors such as content, keywords, metadata, speed and mobile experience.
Priority sections of the audit investigate the following:
ARCHITECTURE & CONTENT
Discover under- and over-optimized pages, missing and duplicate headings, pages with low click-through rates, missing or broken structured data markup and messy sitemap hierarchy that could be negatively affecting your search engine ranking opportunities.
SITEMAP & CRAWLABILITY
Uncover issues with broken links, poor redirects, canonicalization and sitemap errors that could be preventing search engine web crawlers from discovering and serving content to prospective families who are searching for schools.
PAGE SPEED & USER EXPERIENCE
How quickly your site loads and the quality of user experience you provide on mobile devices are factors in how well your site ranks in search results. By applying user-centric performance metrics such as responsiveness, visual stability and perceived smoothness, we can discover and address gaps in user experience that may be holding back your site from performing well in search results.
Once the SEO audit is complete, you will have a comprehensive implementation guide, prioritized by actions that will have the most positive impact on your website in search results. Implementing the audit action items involves systems experts, webmasters, search specialists, copywriters and designers. Once complete, you will be able to confidently move forward with ongoing SEO efforts.
Contact Us Today
Learn more about how we can help you find, measure and use your data to build digital marketing strategies and campaigns that deliver results.