Understanding your cost per enrollment (CPE) is not just about connecting your marketing and enrollment efforts. It’s about making informed decisions.
Are you able to track where your inquiries come from and how well you’re turning them into applicants? And, can you allocate your budget effectively to meet your enrollment goals?
Figuring out your CPE can feel like a puzzle with missing pieces. It’s tough to know how to allocate your marketing budget effectively to hit your enrollment targets. One of the challenges is that the data needed to calculate CPE and enrollment marketing ROI is often scattered across different teams and systems.
With this step-by-step guide, you can calculate your own cost per enrollment and determine what you should invest in enrollment marketing to make a real difference at your school. We’ll help you decode your data – highlighting insights from the Independent School Cost-Per-Enrollment Study, including its straightforward method for calculating CPE and benchmarks from schools like yours.
