Gain Insights
that Drive Results

Using better marketing and effective digital ad campaigns to increase traffic to your website is a great first step… but will you be able to capitalize on the opportunity and turn visitors into leads? In this post, we take a dive into understanding Conversion Rate Optimization - or CRO - and putting it to work for you.

Since early 2020, Covid-19 has taken the business world by storm and disrupted the traditional hiring and onboarding process the majority of us were most familiar with. Although some time has passed and many companies have adapted quickly, it's important to take what was learned from the experience and implement it into future hiring and onboarding to improve new hire experiences.

One of the current ‘must read’ books on our shelves here at Metric is Banking on Digital Growth by James Robert Lay. It’s full of insights and ideas on the future of the financial industry and has proven valuable to many of our credit union clients.

Our CEO, John McDonald, has pulled out a few of his favourite insights and we’ll be summarizing them here on our blog - but we hope you’ll read the entire book!

In this article, our private school marketing experts offer these eight tips to ensure your open house is as effective as possible in supporting your enrollment efforts.

EdwardsCo is a branding, marketing and communications company with over 40 years of experience working with private schools in the United States. We're proud to partner with them to provide leading-edge branding products that reflect your school’s values and resonate with target audiences. 

One of the current ‘must read’ books on our shelves here at Metric is Banking on Digital Growth by James Robert Lay. It’s full of insights and ideas on the future of the financial industry and has proven valuable to many of our credit union clients.

Our CEO, John McDonald, has pulled out a few of his favourite insights and we’ll be summarizing them here on our blog - but we hope you’ll read the entire book!

One of the current ‘must read’ books on our shelves here at Metric is Banking on Digital Growth by James Robert Lay. It’s full of insights and ideas on the future of the financial industry and has proven valuable to many of our credit union clients.

Our CEO, John McDonald, has pulled out a few of his favourite insights and we’ll be summarizing them here on our blog - but we hope you’ll read the entire book!

If you look around at some of the top marketing agencies of today, you’ll notice a standout difference: they’re increasingly steering away from being generalists and leaning into specific areas of expertise. And the benefits to their clients are myriad—from quicker turnaround times, to more streamlined integration with their in-house team, to greater ROI when all’s said and done. In this article, we examine the power of sector-specific education marketing expertise.

One of the current ‘must read’ books on our shelves here at Metric is Banking on Digital Growth by Robert James Lay. It’s full of insights and ideas on the future of the financial industry and has proven valuable to many of our credit union clients.

Our CEO, John McDonald, has pulled out a few of his favourite insights and we’ll be summarizing them here on our blog - but we hope you’ll read the entire book!

With remote work becoming our new reality, you have more choices than ever about where you want to work. At Metric, we’ve worked hard to create a workplace where people truly love what they do, where they do it, and who they do it with.

When you have a clear measurement plan, reporting should be simple and straightforward. Read more to hear about a few tips to get you started on creating relevant and actionable reports.

When it comes to measuring any kind of analytics, always refer back to your measurement plan. Read more to understand how this will help you focus on the RIGHT metrics.

Helping private and independent schools deepen their customer relationships - and ultimately, improve their bottom line.

We are back in with our summer school session. Check out part two to help define your online goals and customize your analytics reporting.

Back in 2016, we published Metric’s Guide to Measurement & Analytics, an online resource designed to help marketers better understand and activate their data. It quickly became one of the most-visited destinations on our website - and it remains one of our most popular pieces of content today. 

A few things have changed since we first published this guide, so we wanted to revisit and update it for marketers in 2021 (and beyond). Think of it as a summer school session - a small investment over the next few weeks that will help you get better at your job and step into September with a little more focus and confidence. 

Keep reading for Part 1, and watch for the rest of the series to roll out over the next few Wednesdays. 

Looking for more info and support? Reach out to us anytime!