PRIVATE AND
INDEPENDENT SCHOOL
Marketing Experts
Over the last few years, the education industry has experienced major shifts. These shifts have highlighted where many private and independent schools have found their strengths, and where others have found areas in need of improvement. These opportunities and challenges must be met head-on with sound strategies and proven partnerships.
In order to help organizations like yours, three of North America’s leading private and independent school marketing experts have joined forces to create a limited partnership specifically designed for your industry. Whether you’re looking to strengthen your brand, grow admissions, raise funds, engage alumni or elevate your in-house capabilities, we’re here to help.
Your Marketing Dream Team
EdwardsCo
EdwardsCo is a branding, marketing and communications company with over 40 years of experience working with private and independent schools in the United States. We have partnered with EdwardsCo to provide leading-edge branding products that reflect your school’s values and resonate with target audiences.
Connor Associates
With over 30 years of collaboration with private and independent schools in the United States and internationally, Connor Associates Strategic Services is our trusted marketing research partner. Together, our research products capture the meaningful data needed to steer your marketing activities in the right direction.
Metric Marketing
Metric Marketing is a strategic, digitally driven marketing agency with decades of experience helping private and independent schools all over North America. Our focus is to justify your decisions and resource needs, work more efficiently, and execute successful strategies based on past performance outcomes.
Everything we do is focused on delivering a positive return for independent and private schools. Through research and analytics, we develop tools, messaging and breakthrough creative that meet qualified leads at critical points to streamline their research and conversion process.
Marketing Insights for Private & Independent Schools
Download the Full Report
How We Can Help
Your School
We employ a repeatable marketing philosophy that pinpoints the audience's behaviours and decisions that lead to conversions. By identifying this key data and establishing benchmarks and key performance indicators (KPIs) at the start, we enable you to work with laser-focused precision and streamline conversions. We then execute and optimize your campaign based on our findings, continuously measuring performance and responding to the data that results.
Check out MARKETSMART™ for Private Schools. A program built explicitly for independent and private schools.
Step One:
Measure
We mine the data to identify and measure the behaviours that lead to conversions, then set your benchmarks and KPIs accordingly.
Step Two:
Optimize
We work with your team to refine your purchase experience to streamline those conversion points.
Step Three:
Campaign
Our strategic, creative and digital experts develop your organic and paid channels with breakthrough creative and messaging that addresses key decision drivers.
Step Four:
Repeat
We go back to the start, evaluating what’s working and what isn’t, then adjusting as needed.
Scale Your School with
MARKETSMART™
MARKETSMART™ for Private and Independent Schools is a dedicated program designed to help your institution grow. Through data-driven decision-making, relationship building and creative strategies, we apply our expertise working with private and independent schools to address your unique needs and market challenges.
Our service tiers are designed to complement each other, helping you whether you’re building a plan from scratch or need context on the activities you’re already doing.
Make Better Decisions
Leverage the power of your data to make more meaningful marketing decisions through custom analytics configuration and insight reporting.
- Measurement & Insights
- Competition study
- Communication study
- School Network study
- Alumni Survey
- Secret Shopper
- Board Sphere of Influence Analysis
Grow Your School
Apply the decision-making tools we’ve created towards getting in front of your audience with campaign development and execution.
- Marketing Campaign
- Digital Marketing Execution
- Increase Enrollment study
- Donor Prospect Study
- Campaign Market Research
Build Strong Foundations
Empower your team and school with brand messaging, leadership training and strategic planning built around differentiation and scalability.
- Brand Development
- Brand Strategy & Message Training
- Brand Image Audit study
- Brand Perception Study
- Website Redesign
Strategic Recommendations
For Your School
Our NASA process allows us to produce strategic recommendations based on your specific needs. Through discovery sessions, real-world data and a collaborative approach, we’ll work with your team at no charge to develop an annual plan focused on your objectives. This process demonstrates our value as a best-of-breed partner and helps you create a marketing roadmap to achieve results.
Step 01:
Needs
Analysis
Identify current obstacles, challenges and opportunities
Define roles and team strengths
Discuss current industry trends and insights
Share initial findings on your school
Step 02:
Analytics
Review
Walk through your analytics, compared to Metric’s analytics, to see how far your customization has come
Present school measurement planning examples
Discover your current acquisition strategies and opportunities
Review your current behaviours and opportunities
Step 03:
Strategic
Recommendations
Recommend formal strategy and determine strategic partners
Present costs associated with every strategy for budget building
Review annual timelines by project
Discuss various approaches presented so priorities can be decided upon
Step 04:
Annual Plan
Creation
Select strategic priorities between teams
Finalize budgets based on strategic priorities
Create an annual strategy calendar
Distribute work between teams
Education Marketing
Our Work
St. John's Ravenscourt
How We Helped a Leading Private School Educate The Public on their Benefits
Hillfield Strathallen College
How We Helped An Independent School Nurture their Marketing
Strathcona-Tweedsmuir School
How We Helped A Private School Take the Next Step in their Marketing
Latest Posts
Let's Connect
As digitally-driven partners serving schools across North America, we can connect in a way and at a time that works best for you. To request a Needs Assessment or for any other inquiries, simply fill out the form below, and a member of our team will be in touch within one business day.
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