Marketing Experts

Metric Marketing is a digitally-focused agency specializing in marketing for private and independent schools across North America and beyond. We help schools get better marketing data – and use it to create strategic, creative, and impactful campaigns with a collaborative approach.

Let's Connect

We Help Schools Grow

Through a proven process and deep industry experience, we help independent schools:

Access trustworthy data to help better understand what's working (and what isn't)

Boost recruitment numbers at specific intake grades

Solve socioeconomic diversity gaps in your recruitment funnel

Supplement internal resources and capacity within marketing teams

Learn more about our approach, our partners, and how we can make an impact for your school.

Let's Connect

Success Stories

We've worked with schools from across North America and beyond to help them level up their marketing using data.

Buckingham Browne & Nichols
How we helped a school reach their DEI goals
Lycée Français de New York
How we helped a Manhattan private school...
Strathcona-Tweedsmuir School
How we helped a school say YES to a new video strategy

Metric's data-driven approach has given us new insight into our admissions work and is helping us better target and steward right-fit families through to enrollment. They are a terrific, collaborative strategic partner to our team, always available to share ideas with top-notch service and support.

Elisabeth King
Director of Communications & Marketing
Lycée Français de New York

Our school's website had served us well for many years, but it was dated. Metric helped us rebuild our site from the ground up. The entire team was professional, responsive and had the breadth of skill to get the job done. We are so pleased with the results and feedback from our users tells us they are too. The new website has an entirely fresh, new look and feel and the new site map is much easier to navigate. Thank you to the team at Metric Marketing for bringing our vision to life.

Kristen Kroeker
Advancement Manager
Linden Christian School

There are marketing agencies, and then there are true partners. Metric Marketing has been an invaluable partner for the Meridian School, and it is clear the team has extensive experience and can guide organizations at multiple levels, both strategically or tactically. We've been fortunate to work with them for projects spanning from digital ads to visual identity, and from website to even more in the future. We have always felt supported and know we are coming to the table with someone invested in our success.

Lauren Collette
Director of Development
The Meridian School

Metric Marketing has become an extension of the Academy and especially our marketing team. Our partnership is one of shared goals and trust. Although our campaign has only been in market for a few months, we are already seeing evidence that our fine-tuned message is reaching, not just users, but students who seek mentorship, brotherhood, and academic achievement – which is what we offer.

Valarie Reeves
Director of Marketing/PR
Riverside Prep

The pool of Metric's inquiries really showcases many important sub-categories within our enrollment funnel – siblings, students from key CBO partners, students from our waitlist, full pay and students seeking aid, families from independent/feeder schools as well as local public school families, and legacy applicants are all represented.

Jorge Delgado
Director of Enrollment Management

We offer our proprietary NASA strategy process to school marketing teams as a complimentary introduction to Metric that you can put to work – whether we continue a partnership or not. Contact us to book a meeting and get started!

Step 01
Needs Analysis
  • Identify current obstacles, challenges and opportunities
  • Discuss current industry trends and insights
  • Share initial findings on your school
Step 02
Analytics Review
  • Walk through your current analytics
  • Present school measurement planning examples
  • Discover your current acquisition strategies and opportunities
Step 03
Strategic Recommendations
  • Recommend formal strategy and determine strategic partners
  • Present costs associated with every strategy for budget building
  • Review annual timelines by project
Step 04
Annual Plan Creation*
  • Select and prioritize marketing strategies and tactics for this year
  • Finalize budgets & timelines
  • Distribute work between teams

*available to Metric clients only

Your Private School Marketing Dream Team

In order to bring best in class solutions to your school, we have formed powerful partnerships with other leaders in the education marketing space.

Our Partners


Customized Marketing Solutions for Independent Schools

Independent School Campaigns


Create impactful marketing campaigns that deliver optimized messages to each of your audiences at every step of their journey.

Independent school analytics


Gather, track and analyze your marketing data to optimize campaigns, identify challenges and drive measurable results. Make better decisions about your school’s marketing with actionable info and recommendations from our digital experts.

Independent schools brand development


Define and communicate your brand effectively - and consistently - with a differentiated platform, visual identity and brand guide.

Email marketing and automation for independent schools

Email Marketing

Leverage the power of email with a comprehensive strategy that helps you communicate with parents efficiently with the information they need.

Website development for independent schools


Make a great first impression - then provide all the information a family needs about your school - by ensuring your website is up to date, on brand, and accessible.

Social media for independent schools

Social Media Strategy

Meet your audiences where they’re at with a social media marketing strategy that shows your school in its best light.

Independent School Marketing Insights

Take a deeper dive with the Metric team, with practical
insights designed to help you drive results.

Growing Your School Through Data and Advertising
June 06, 2024

Missed our recent webinar with AISAP? Watch it here and learn more about optimizing your marketing with new industry benchmark data.

Boost Your School's Presence: Top 5 Viral Trends on TikTok and Reels
May 22, 2024

 Learn how to turn trending TikTok inspiration into content that can boost your school's online presence and engagement. Try out these five trends that are making a mark right now, and learn how to implement them effectively.

Maximize Your Summer Camp Marketing Strategy
May 22, 2024

Your school’s summer programming isn’t just for fun… it can also be a powerful recruitment tool. We’re unpacking some tips  and tricks so you don’t overlook this summer’s campers (who could be your next batch of right-fit families).

Are you looking for a new agency?

We’d love to talk to you. Whether it’s a needs analysis or brand consultation, a strategy session or just coffee — the conversation will be valuable to your organization.