Digital Advertising Strategist

About You

You excel in digital advertising, with a strong grasp of data-driven strategies. You know how to connect with audiences at every step of their journey, through whatever digital platform they choose. You're always ahead of the game, handling complex paid advertising with skill and making the most of every budget. You’re a problem solver—using tools like Google Analytics and Looker Studio to gather data and see the full picture, then leveraging your insights to craft successful digital campaigns. Your communication skills are sharp, and you stay ahead of the curve with a finger on the pulse of the latest trends in digital marketing.

About The Role

As a Digital Advertising Strategist at Metric Marketing, you will lead the crafting and implementation of digital advertising strategies for our clients. This role requires you to strategize and execute campaigns that effectively target users using platforms like Google Ads, Meta Ads Manager, and social media platforms. Collaborating closely with our Project Management and Creative team, you’ll ensure that strategies are not only strategic but also creatively compelling and highly effective.

Core Duties

• Strategy Development: Craft comprehensive digital advertising strategies that align with client goals and market dynamics.

• Audience Targeting: Identify and segment target audiences to enhance campaign precision and effectiveness.

• Budget Management: Manage and optimize media budgets to maximize campaign performance and ROI.

• Campaign Implementation: Set up and oversee digital campaigns across various platforms, ensuring they run smoothly and meet performance benchmarks.

• Collaboration: Work in tandem with Creative and Design teams to strategize compelling ad content that resonates with target audiences.

• Analytics and Reporting: Use advanced analytics tools to track campaign performance, making data-driven decisions to steer strategies.

• Optimization: Continually refine and adjust campaigns to ensure peak performance and client satisfaction.

About Us

Metric Marketing is a highly creative, digitally focused marketing agency headquartered in Winnipeg, Canada with a full time staff of 45+ creative, digital, and marketing professionals. Metric develops modern marketing and advertising solutions for private and independent schools in North America.

We have developed specific differentiators and capabilities that set us apart: measurement and analytics expertise, high-level technical capabilities for digital advertising and web, dedicated account executives focused on growing our schools, a unique campaign execution model and talented associates who love what they do and continue to train for their passions.

Metric has been in business since 1999 and we’ve built a strong corporate culture based on our fundamental core values of passion, balance, and camaraderie. We offer a range of flexible work options including remote work / work from home, a 4/10 condensed work week option, and more.

To apply, please submit your resume to [email protected] - subject line: “Digital Advertising Strategist.”