A look inside
About Metric Marketing
Learn more about who we are, what we do, and why that matters to your school.
Our Approach
We help schools get better marketing data and use it to create strategic, creative, and impactful campaigns with a collaborative approach. We work as an extension of your marketing and admissions team to help you do more and achieve your goals.
We are Bold
Our team is made up of industry veterans and world-class specialists – and when you work with us, we’re your team too. Guided by our experience and understanding of digital strategy, competitive positioning, creative development, and marketing analytics, we are able to connect with your target audience and drive them to take action through bold, innovative work that’s always backed by data and strategy.
We are Connected
The world is a noisy place – especially online – so we create solutions that connect, communicate, and resonate with the right people at the right time with the right message for your school. Then we measure the outcome, optimize our approach, and continue to build on our success.
Who We Are
Accounts
We don’t sell products, tactics, or projects – we build partnerships. Think of our Accounts team as an extension of yours. They’ll listen, build trust, and manage your investment as if it were their own.
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Kevin MacNeil
CAO, PARTNER
Bio -
Shannon Seyler
INDUSTRY AND PRODUCT RESEARCH MANAGER -
Denise Ebata
DIRECTOR OF ACCOUNTS -
Krista Sukhan
Senior Business Development Representative -
Haley Peloquin
ACCOUNT EXECUTIVE
Bio -
Brett Gavrailoff
ACCOUNT EXECUTIVE
Bio -
Leah Watkins
ACCOUNT EXECUTIVE -
Brittany Hoshowski
ACCOUNT EXECUTIVE -
Ian Smith
ACCOUNT EXECUTIVE -
Graham Hall
SALES DEVELOPMENT REP -
Rakho Uzzal (Topu)
DIRECTOR, PROJECT MANAGEMENT
Bio -
Sudipta Saha
PROJECT Manager -
Chloe Ng
Senior Project Manager -
Samantha Lesage
PROJECT MANAGER -
Tia Davison
PROJECT COORDINATOR -
Lexie Trudel
Project Coordinator
Creative
Metric’s Creative team is made up of world-class marketing strategists, copywriters, and graphic designers. Together, our diverse skills combine to create effective and engaging ‘big ideas’ designed to stand out and deliver results for your school.
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Lindsay Wright
CREATIVE DIRECTOR
Bio -
Veronica Rosin
BRAND STRATEGY MANAGER
Bio -
Abi Robinson
MARKETING STRATEGIST -
Katelyn Sarte
CONTENT MARKETING SPECIALIST -
Dani Boily
MARKETING STRATEGIST -
Ryan Story
ART DIRECTOR
Bio -
Ever Flores
SENIOR DESIGNER -
Tyler Persaud
SENIOR DESIGNER -
Emily Morris
GRAPHIC DESIGNER
Digital
Our Digital team works to understand online advertising strategy and a wide range of platforms and opportunities – and how they can work for your school’s unique audience and goals. They love to think beyond the tools they use every day to uncover insights that allow us to continually hone our craft and optimize your campaign.
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Meghan Tooley
DIGITAL MARKETING DIRECTOR -
Dinaz Mahudawala
DIGITAL ADVERTISING DIRECTOR
Bio -
Matt Gemmell
DIGITAL ANALYTICS MANAGER
Bio -
Reynold Beniza
DIGITAL MARKETING STRATEGIST -
Gaurav Mahajan
DIGITAL MARKETING STRATEGIST -
Tarun Singh
DIGITAL MARKETING SPECIALIST -
Divya Kanumuri
DIGITAL MARKETING SPECIALIST -
Aayush Jain
DIGITAL MARKETING SPECIALIST -
Anubhav Goel
DIGITAL MARKETING SPECIALIST -
Krishnendu Dutta
DIGITAL MARKETING SPECIALIST -
Alex S.
SENIOR SYSTEM ADMIN -
Andrea Dewey
WEB DEVELOPER -
Kyle Radford
WEB & UX STRATEGY MANAGER
Bio -
Jake Wills-Lollback
SENIOR TECHNICAL STRATEGIST -
Aaron N.
WEB DEVELOPER -
Pranav Mahajan
JUNIOR DEVELOPER -
Anuj Babbar
TRACKING AND DATA ANALYST
Executive & Operations
Whether it’s streamlining processes, living our values, or managing our growth, our Executive & Operations team is driven by a long-term vision for Metric and our clients.
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John McDonald
CEO, FOUNDER
Bio -
Justin Nedecky
COO, FOUNDER -
Tracy Huddleston
CONTROLLER -
Rannie Mymko
Human Resource Manager -
Erin Steeves
HUMAN RESOURCES -
Dana Murray
ACCOUNTING ASSISTANT
Our Story
Since 1999, Metric Marketing has been a leader in online marketing and focused on growth – for our agency, but more importantly, for our clients. Today, we work with private schools from across North America and help them as they grow the leaders of tomorrow.
In 1999, fewer than 250 million people used the internet worldwide and if you wanted to go online, dial up was how you’d do it. It was also the year our company was founded by John McDonald and Justin Nedecky. We appreciated how the communications landscape was changing and not only wanted to be part of it, we wanted to lead the charge.
By the mid 2000s, we were building content management systems and optimizing sites for search engines before WordPress and Google were part of our everyday lives. And as we grew, businesses began coming to us to not only create an online presence for them, but to develop strategies that would help them market their product or service to an increasingly connected world.
We began diversifying our skill sets and enhancing our offering. We used our expertise and experience to develop multi-channel digital marketing campaigns and engage in enterprise level search marketing projects. And while our processes and the way we work with clients have evolved over the years, our philosophy remains the same: to deliver data-driven marketing and breakthrough creative to help sophisticated organizations achieve growth.
In 2017, Metric pivoted our focus and entered the private and independent schools marketing space, building on the successes we had achieved with clients in this sector. Metric leadership realized that in order to create the most value from our work, we could not be the best in every industry – buyers are more empowered than ever, and a specialized approach to problem solving was the answer. We feel this niche fits well with our purpose of growth, as we help schools grow the future leaders of the world.
Now, over two decades since our doors first opened, we’re still fully immersed in this brave new world. Our agility and passion have enabled us to build a powerfully adept team of digital marketing and creative professionals. And every day, we strive to lead with ideas, put them in front of the right people at the right time and measure ruthlessly against the results.
Are you looking for a new agency?
We’d love to talk to you. Whether it’s a needs analysis or brand consultation, a strategy session or just coffee — the conversation will be valuable to your organization.