Count on
Metric.
Your trusted partner for successful
PK-12 enrollment marketing
We're ready to step in wherever you need us.
When you partner with Metric, 50+ experts join your team–from school consultants and project managers to advertising strategists, web developers, and more. Explore our teams below to meet your new colleagues. We’re ready to help you and your school shine.
Timeline
Our story is one of growth, innovation, and evolution – and we’re here to help your school do the same.
Back when fewer than 250 million people roamed the World Wide Web – and long before WordPress and Google became household names – John McDonald and Justin Nedecky start Clear Option Technologies (now Metric Marketing) to build content management systems and optimize websites for clients.
The company expands digital marketing services (SEO, PPC, and email campaigns) to complement their growing web development business.
Kevin MacNeil joins the company as VP of Sales & Marketing – and later becomes a partner, alongside John and Justin.
ClearOption expands their strategy and creative teams, and rebrands as Metric Marketing – officially becoming a comprehensive digital advertising agency.
Metric zeroes in on our niche – enrollment marketing for PK-12 private schools in North America – while maintaining long-time general clients in Winnipeg.
Metric grows to 50 full-time employees.
Our team is your team.
Ready to take
the next step?
Get to know us while we get to know you.
No strings attached.
No matter what you decide, you’ll get a
complimentary discovery session, GA4 analysis,
and custom recommendations that highlight actions
you can take to reach your enrollment goals.