We help schools grow.
Metric Marketing is a digitally-focused agency that specializes in marketing for private schools across North America and beyond. We help schools get better marketing data – and use it to create strategic, creative, and impactful campaigns with a collaborative approach.
Your marketing team just got 50+ people bigger.
Since 1999, Metric has been helping clients – including private schools – do more with their data. Our team of experts works as an extension of yours to help you meet your marketing goals – and dream about what’s next for your school.
These are just a few of the schools we partner with.
Why Metric
Matters
Partnering with Metric gives your team access to unique products, processes, and experience – tailored to the education industry.
Measurement and analytics expertise
High-level technical capabilities for digital advertising and web assets
Dedicated Account Executives focused on growing your school
Talented associates who love what they do and continue to train for their passions
Unique campaign execution model
Featured Work
See how our strategic, data-driven approach has helped our clients build stronger brands, drive more leads, and deepen audience relationships.
William Penn Charter School
How We Illuminated a School’s True Differentiators
Chinese American International School
How We Helped a School Highlight Their Culture of Progress
Tabor Academy
How We Helped a School Make Waves with a New Visual Identity
The Balsam School
How We Created a Brand Ecosystem for a Nature-Focused School
The Country Day School
How We Helped Canada's Only Country Day School Measure Their Success
St. John’s-Ravenscourt
How We Helped an Independent School Advance Their Recruitment Marketing
Beauvoir National Cathedral Elementary School
How We Helped an Independent School Communicate Their Fresh Perspective
Glenlyon Norfolk School
How We Helped a School Reach a More Qualified Pool of Candidates
Lycée Français de New York
How We Helped a French Language School Reach Their Mission-Aligned Families
Perspectives from our Blog
Reaching Prospective Private School Parents at the Awareness Stage
The Customer Journey. Every marketer knows it’s important, but breaking it down into actionable steps can feel overwhelming. In private...
New Marketing Benchmarks for Private Schools
Evaluating your school’s marketing performance objectively is hard to do. While global benchmarks can be helpful, they often don’t take...
2025 Educational Advertising Awards | Award-Winning School Marketing
The Educational Advertising Awards are the largest, oldest, and most highly respected educational campaign awards competition in the United States....
Are you looking for a new agency?
We’d love to talk to you. Whether it’s a needs analysis or brand consultation, a strategy session, or just coffee — the conversation will be valuable to your organization.