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Building a Strong Digital Marketing Foundation

How to set your private or independent school marketing team up for digital marketing success.

Turn Your Head of School Into a Marketing Champion

Learn how private & independent school marketers can use data to turn their Heads of School into marketing advocates.

Learn how we helped IJL plan a perfect proposal at Winnipeg's iconic Confusion Corner. 

Top Marketing Priorities For Private Schools In 2022

Learn what’s keeping other private and independent schools’ marketing teams up at night (and what they’re planning to do about it).

How are marketing teams structured in other schools?

Learn about how independent school marketing teams are structured, the functions they provide, and best practices to streamline & strengthen your approach.

Metric + Banking on Digital Growth Podcast

Metric’s Kevin MacNeil joins the Banking on Digital Growth podcast to discuss how the right data can turn your marketing from a cost centre to a revenue driver.

Metric + NAIS Independent School Survey Summary

A summary of the 2021 NAIS State of Independent School Marketing Survey, in partnership with Metric Marketing. Sign up to learn more.

Marketing to Gen Z

EdwardsCo is a branding, marketing and communications company with over 40 years of experience working with private schools in the United States. We're proud to partner with them to provide leading-edge branding products that reflect your school’s values and resonate with target audiences. 

Here's one of their most popular blog posts, full of actionable insights for your school's marketing team.
Social Media For Schools: Choosing The Right Mix

In this article, we explore seven popular social media channels, and show you how to pick and prioritize the right mix for your school.

Social Media Strategy for Schools

Social media can be a valuable asset for marketing and admissions to promote your private or independent school. A blog post by Metric Marketing.

Conversion Rate Optimization 101: Debunking the Myths

You will come across different myths - and honestly, bad advice - when searching for conversion rate optimization (CRO) tips for your private or independent School. Lucky for you, Metric is here to help! Here are some common misconceptions about CRO that you’ll want to avoid.

4 Ways to Improve Your Website’s Conversion Rate

Using better marketing and effective digital ad campaigns to increase traffic to your website is a great first step… but will you be able to capitalize on the opportunity and turn visitors into leads? In this post, we take a dive into understanding Conversion Rate Optimization - or CRO - and putting it to work for you.

Growing a Team During Covid (and beyond)

Since early 2020, Covid-19 has taken the business world by storm and disrupted the traditional hiring and onboarding process the majority of us were most familiar with. Although some time has passed and many companies have adapted quickly, it's important to take what was learned from the experience and implement it into future hiring and onboarding to improve new hire experiences.

One of the current ‘must read’ books on our shelves here at Metric is Banking on Digital Growth by James Robert Lay. It’s full of insights and ideas on the future of the financial industry and has proven valuable to many of our credit union clients.

Our CEO, John McDonald, has pulled out a few of his favourite insights and we’ll be summarizing them here on our blog - but we hope you’ll read the entire book!

8 Ways to Fill Seats at Your Next Open House

In this article, our private school marketing experts offer these eight tips to ensure your open house is as effective as possible in supporting your enrollment efforts.


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