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Survey Says: How to Use Surveys for Maximum Impact

Just because you can ask a survey question doesn’t mean you should. Check out these practical and actionable tips to maximize the impact of your surveys, improve response rates and gain valuable market research insights for your private school.

Meet Gaurav, one of Metric’s Digital Marketing Specialists. Read more about his experience as an always-remote team member based in Vancouver, Canada.

Shining the Spotlight on Your Signature Programs

Highlighting and celebrating successes and achievements in your school’s renowned programs is essential for attracting potential applicants. Here are some tips to help you distinguish your school’s centers of excellence.

Meet Metric’s Always-Remote Team: Abi

As Metric’s first US-based employee, Abi works from her home base in Connecticut – but we find ways to stay closely connected despite the distance. Read on to hear about her experience as an always-remote team member.

4/10 Program

We believe that people do their best work when they are able to choose where and how they do it. Metric is celebrating the two year anniversary of our 4/10 program by sharing the stories of two team members who’ve opted into the program.

Join the experts from Metric Marketing and AISAP as we dive into some of our favorite digital marketing topics – from prospective family customer journeys to Google Analytics 4 – and connect it all back to an actionable, data-driven plan for your school.

Race to the Finish: Tips to Fill Your Remaining Seats

The clock is ticking, applications are down, and the pressure is on for YOU to fill empty seats before the upcoming school year. We’ve outlined seven tips to boost enrollment before your application deadline.

3 Marketing Audiences You Might Be Forgetting About

Finding new customers is more expensive than retaining existing ones in almost every industry. Private or independent K-12 schools are no exception. Here, we’ll look at three segments of your ‘existing customers’ who should really be addressed within private school marketing strategies.

Marketing your value to a public school audience

What sets your school apart from the (free) competition? If you’re asking parents to pay tuition and choose your institution over the public system, you need to be able to prove your value. Here are six ways you can make sure your school stands out.

In this upcoming webinar by Metric Marketing and Enquiry Tracker, learn how to streamline your school's marketing and enrollment funnels using data. Discover how to improve conversion rates, identify where prospective families are dropping off, and make data-driven decisions. Register now for the webinar on April 13 at 2 PM ET.

It’s one thing to have values at your company, but it’s another thing to practice them everyday. At Metric Marketing, we truly believe in growth – for our clients and their organizations, but also for our team members. Read more about the Metric experience with interviews from three of our dedicated employees who are growing their careers with us.

Join the experts from Metric Marketing and the Enrollment Management Association as we dive into the latest news on Google Analytics’ change over to the new GA4 - and what it means for your private or independent school marketing team.

Metric Marketing is excited to announce our new partnership with Enquiry Tracker – a leader in the education industry and a great option for private and independent schools looking to manage their admissions funnel more effectively, stay organized and nurture leads.

10 Questions to Ask when Choosing an Email Marketing Platform

Email marketing is one of the most valuable—and personal—ways private and independent schools can market themselves to inquiring families, but many aren’t taking advantage of available tools to enhance their marketing efforts. We’ve compiled a list of 10 questions you should ask before taking the leap into leveling-up your email marketing game.

A Family Decision: Why Marketing to Students Matters

Is it time to turn your digital marketing efforts towards your future students? Understand why talking to teens matters just as much as talking to their parents – and how you can adjust your marketing messaging and strategies to achieve this.


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