Gain Insights
that Drive Results

Discover practical steps to gather and showcase testimonials, strengthening your school's reputation and drawing in prospective families with real, relatable success stories.

NAIS and EMA put their heads together to dive deep into one of a private and independent school marketer’s biggest hills to climb: understanding your Cost Per Enrollment. We read the report so you don’t have to! Here’s what we thought.

Want to do more to market your boarding program – but not sure where to start? We’ve got you covered. Level up your boarding program marketing strategy by asking yourself these five questions. 

In an evolving work landscape, we are committed to flexibility. Discover how Metric team members have embraced the freedom to work from anywhere – and why it matters to us.

Delve into 10 must-try techniques that will help you create a captivating welcome series for your school. Learn how simple adjustments to your information, CTAs, events and offers can become the key to building strong relationships and increasing enrollment rates.

Ready to dive into the world of data-driven marketing – but not sure where to start? Our recommendation is usually a measurement project. Here's an overview of what you need to know about a Metric-led measurement project, and why it's the ideal first step toward upping your marketing game.

Gathering the right data is at the heart of school email marketing success. But what if you don’t know where to start? Discover 10 impactful methods to leverage email data with tools like A/B testing, audience segmentation, email heat maps, feedback surveys, CRM integration, and more.

Learn how you can use email automation to streamline your school’s marketing efforts and ultimately strengthen relationships with prospective and existing families. Find tips for creating an email welcome series, engaging audiences after events, setting timely reminders, re-engaging lapsed leads, and welcoming new families to your school.

In a world of overflowing inboxes, personalization is the key to standing out and creating a lasting impact. Discover how personalization can enhance relationships, improve email metrics, and make your audience feel valued and connected.

As a school marketer, how do you minimize unsubscribes and maintain high email engagement? By sticking to your promised email frequency and content, providing relevant material, offering exclusive content, allowing subscribers to tailor email preferences, and leveraging data and feedback. Check out this post to enhance your email marketing success and foster stronger connections with your audience.

Read about five proven strategies for private school marketers to get higher email click rates. Learn more about how to send relevant content with engaging subject lines, use clear CTAs, try some A/B testing, optimize for mobile devices, and spark curiosity – with easy, actionable ideas that you can put into practice today.

As a school marketer, capturing the attention of busy parents, staff, and students can be a challenge. Discover easy and actionable strategies to boost your open rates, tailored to the educational sector – from mastering perfect timing to crafting clickable subject lines and adding personalization.

We take our interview process seriously (but never ourselves). Hear about some of our leaders’ favourite interview questions to prep for your upcoming opportunity to join our team.

Supercharge your school marketing efforts with these actionable ideas to grow your email list! Learn how the power of email marketing can connect your school to your desired audiences and expand your reach. Unleash the potential of inviting subscriptions, streamlining sign-ups, retaining loyal subscribers, offering irresistible content, and igniting a referral program for maximum impact.

Every school has a brand – but are you actively and deliberately managing this investment? Here’s a quick piece on the importance of consistent branding that you can share with your colleagues, faculty and board.