Metric's Guide to Email Marketing: Optimizing Your Email Strategy for eCommerce

Why did we create this guide?

This guide was created to educate marketers on ways to use email marketing to drive engagement and increase conversions. If you do business online, you’re always looking for ways to increase your bottom line. More sales is the goal we hear most often from our eCommerce clients and one of the most effective ways to increase them online is through well-executed email marketing campaigns. The intent of this guide is to provide readers with a strong understanding of the benefits of an email strategy to your eCommerce efforts and to also provide a detailed look at the some of our email marketing processes here at Metric.

Who did we create this for?

This resource is a guide for eCommerce store owners, email marketers, marketing managers and entrepreneurs who are looking to increase eCommerce sales using email marketing. You will learn where to start, best practices to integrate, what platform to use and how to measure your rate of return on investment.

How to use the guide

Each chapter stands on its own and can be read separately. However, in order to get the most out of this guide, it’s best to read through everything we have here in its entirety. If you found what we’ve put together here useful, sharing is greatly appreciated.