Conversion Rate Optimization 101: Debunking the Myths

Conversion Rate Optimization 101: Debunking the Myths

You will come across different myths - and honestly, bad advice - when searching for conversion rate optimization (CRO) tips for your private or independent School. Lucky for you, Metric is here to help! Here are some common misconceptions about CRO that you’ll want to avoid.

1. TRUE OR FALSE: Testing is overrated

FALSE. Testing helps us prioritize the areas we need to work on and gives us a good reference point if anything goes wrong with our new implementation. Data gained from strategic testing helps determine starting benchmarks and campaign goals, and lets us make smart decisions about our marketing investments.

2. TRUE OR FALSE: Copy your competitors

FALSE. While it’s tempting to look at leaders in your industry and try to replicate their success, you can never be sure what’s happening behind the scenes. That flashy new landing page might not actually be converting many qualified leads. Or your competitor might be busy improving their own website and conversion rates - and you could be looking at half of an A/B test (and not necessarily the one that’s performing). It’s always a good idea to stay up to date on your industry and your competitors - just don’t value what you see over what you know from your own testing and experience.

3. TRUE OR FALSE: Just follow the best practices

FALSE (kind of). Best practices are a great place to start… but even if everyone on the internet says that a red button is more effective than any other colour, it doesn't mean that it will have the same impact on your site. Just following best practices that you learn or read about (even from Metric) will get you part of the way - but you’ll miss out on the opportunity to create your own success with metrics that are totally relevant to your own website and landing page. 

4. TRUE OR FALSE: Split testing is CRO

FALSE. A/B testing is just a stage in the conversion rate optimization process. You still need to review your website, find the problems, implement changes, review the results, and repeat.

5. TRUE OR FALSE: CRO is all about guesswork

FALSE. You might have a few hunches on what's ailing your website or what your users might want, but things will only be clearer with proper research and testing. Besides, you wouldn't want to risk your valuable time and resources making changes that might not even work. Educated hypotheses are a good place to start - but be sure to test your assumptions and use data to drive your final decisions to make sure you’re not leaving anything on the table.

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Want to learn more about CRO? Check out our blog post 4 Ways to Improve Your Website’s Conversion Rate.

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Better data leads to better decisions - and better return on your marketing investment. Adopting these CRO tips for your private or independent school will place you ahead of competitors and increase your ROI from digital marketing. 

Contact Metric for help with digital campaigns that grow your private or independent school.