InspirED 2022 Brilliance Awards | Award-Winning School Marketing Campaigns

The InspirED School Marketers’ Brilliance Awards are the only international competition that recognizes excellence in private and independent school marketing and communications. The Brilliance Awards are sponsored by InspirED School Marketers, a community that provides “brilliant ideas and brain food” for private school administrators around the globe. 

The entries were judged by a volunteer panel of 71 marketing experts from around the world who are professionals in private schools or businesses that specialize in private school marketing. The entries were scored on originality, persuasiveness, copy/script/dialog, visual elements, execution, and overall appeal.

“We’re so proud of this work we were able to do with our clients last year,” said Lindsay Wright (Metric’s Creative Director). “It’s a testament to both the incredible talent we have here at Metric, and to the relationships we have with our clients – because great work is always the result of great collaboration. There’s a lot more award-winning – and KPI-achieving – work in development now, and we’re so excited for what 2023 is going to bring for Metric and for all the schools we work with.”

Gold for Strathcona-Tweedsmuir School for Out of the Box Concept

Here’s what the judges had to say:

“YEStories is a very, very compelling concept and extremely well executed. The content is authentic, real, touching, vulnerable, and gritty yet somehow still polished and professional. Beautifully produced and executed. Emotionally intelligent and compelling.”

“The videos felt very authentic to the student's experience. I appreciated how candid they were and I know that prospective students will, too. Kudos to the students and school for being brave and honest in their storytelling.”

Thanks to our partners: 

Lara Unsworth, Strathcona-Tweedsmuir School

Melanie Hampson, Strathcona-Tweedsmuir School

Ewan Nicholson, Photographer/Videographer

Bronze for Strathcona-Tweedsmuir School for Logo

Here’s what the judges had to say:

“This logo clearly celebrates the school’s 50th anniversary while combining the school's initials. I especially like how it's used on the school swag and pennant. The design also works well in variations (e.g., reversed out or with the years at the bottom).”

“This 50th Year mark is a nice surprise. It's clean and contains the right amount of iconography, but what I appreciate most is the modern design and that it looks to the future.”

Thanks to our partners: 

Lara Unsworth, Strathcona-Tweedsmuir School

Melanie Hampson, Strathcona-Tweedsmuir School

Bronze for St. John's-Kilmarnock School for Paid Advertising

Here’s what the judges had to say:

“Very different and creative. Love it!”

“Interesting concept that takes a unique approach. The duotone visuals are easily recognizable and stand out.”

Thanks to our partners:

Cheryl Boughton, St. John's-Kilmarnock School

Andrew Duszczyszyn, St. John's-Kilmarnock School

Ema Suvajac, Photographer

Go behind the scenes and read about this Success Story.

Looking for even more inspiration? View the complete list of 2022 InspirED Brilliance Awards winners here.

At Metric Marketing, we develop measurable and practical strategies to help private and independent schools like yours to make the most of your marketing efforts. We'd love to discuss your private school's marketing requirements with you. Contact us today to speak with our marketing professionals or sign up to receive more marketing tips in your inbox.