InspirED 2023 Brilliance Awards | Award-Winning School Marketing

The InspirED School Marketers’ Brilliance Awards are the only international competition that recognizes excellence in private and independent school marketing and communications. The Brilliance Awards are sponsored by InspirED School Marketers, a community that provides “brilliant ideas and brain food” for private school administrators around the globe. This year’s entries were judged by a volunteer panel of marketing experts from around the world. The entries were scored on originality, persuasiveness, copy/script/dialog, visual elements, execution, and overall appeal.

The Metric team is proud to share that our work with the team at Strathcona-Tweedsmuir School has been honored in the category of ‘Out of the Box Concept.’

BRONZE: OUT OF THE BOX CONCEPT for the STAND Brand 

Sample Judges’ Comments:

"A lot of thoughtfulness went into a campaign that works from multiple angles. Very well executed."

"The positive message of "Yes...And" becoming STAND feels wonderfully optimistic! The simplified logo is a great way to have the potential families ask deeper questions about its meaning. I can see this logo working in any color palette."

"The vibrant colors, strong branding, and the use of "YES" were truly motivating. I'm confident they'll grab the interest of both prospective and current families. With everything from the computer stickers to the vivid and daring website, this brand is poised to stand out in the market." 

"Working on STAND was a blast! I have designed many logos and worked with many brands in my career, but every so often one of those projects comes along that feels different and new. STAND was one of those feelings. Not only was it great to see the brand come to life, but working on something that our entire team was excited about day in and day out felt special." - Tyler Persaud, Senior Graphic Designer

“This project was really fun to be a part of. A lot was achieved in a short period of time thanks to some really powerful teamwork. Kudos to the STS/STAND team!” - Dan Yorsh, Strategic Innovation Manager

“Working on STAND was so special because it allowed us to step outside of traditional school marketing. Just like this school encourages their students to think outside the box, we got to explore non-traditional ways of thinking to get this brand off the ground. I guess you could say it really stood out as one of the most creative brands of 2023 (pun intended).” - Samantha McEwan, Marketing Specialist

“It’s not every day that we get to help create a brand for a brand new school – and even better, we had a chance to do it with the team from STS, a longstanding Metric client (and some all-around wonderful and super talented humans). I’m really proud of the way our teams came together on this one. The STAND brand came to life with a lot of collaboration and creativity. It’s a bonus that the work has been recognized in the industry as well. Congratulations to both our teams!” - Lindsay Wright, Creative Director

Read more about how this brand came to life in our recent case study:  How We Helped Launch a New High School into the Future.

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