The InspirED School Marketers’ Brilliance Awards are the only international competition that recognizes excellence in private and independent school marketing and communications. The Brilliance Awards are sponsored by InspirED School Marketers, a community that provides “brilliant ideas and brain food” for private school administrators around the globe.
This year’s entries were judged by a volunteer panel of marketing experts from around the world. The entries were scored on originality, persuasiveness, copy/script/dialog, visual elements, execution, and overall appeal.
The Metric team is proud to share that our work – created in partnership with the team at the International School of Boston – won a GOLD in the category of “Paid Advertising for Enrollment.”
GOLD: Paid Advertising for Enrollment for International School of Boston
Sample Judges’ Comments:
I really enjoyed how this campaign leveraged the “traveler at heart” theme to connect with their market. The travel stamp and polaroid imagery was a clear differentiator, while the “Grow Beyond...” narrative embedded the global citizen curriculum. Well done!
This campaign is unique, thought out, and cohesive across all ad sizes, placements, and file types. The landing page was an excellent design to match the ads. Overall great job on this.
"ISB is truly a unicorn in an otherwise competitive market dense with high-quality education options. Working on this campaign was a fun challenge: coming up with ways to encourage families to swim upstream against traditional (read: pressure-cooker) trajectories that Boston private school families are often left to choose from. This project required us to think big – and globally – and ultimately I'm super proud of our end result. We couldn't have gotten here without the ISB team's willingness to lean into our creativity, and I can't wait to see some future world leaders who can claim their start at ISB!" - Abi Robinson, Marketing Strategist at Metric
"Working with the team at ISB on the creative concepts was fantastic because they were able to provide constructive feedback while still allowing our designers room for creative freedom – and the results of the collaboration speak for itself." - Brett Gavriloff, Senior Account Executive at Metric
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