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SEO Site Audit & Implementation

Google search results’ ranking algorithms are designed to sort through billions of web pages in Google’s index to find the most relevant results for a user’s search. There are many factors that Google looks for when serving search results—words in the query, relevance of pages, quality of user experience on the site, the speed at which the site loads, and the quality and authority of the site content, to name a few.

What are the Benefits of an SEO Audit?

Optimizing your site for Google can be a daunting process. Metric’s search engine optimization (SEO) audit determines how your website currently ranks in search results and assesses what can be done to improve your search presence. An SEO audit is the best place to start when evaluating how technically optimized your website is for search.

An SEO audit allows you to:

Discover your current SEO weaknesses and strengths
Discover your competitors’ SEO weaknesses and strengths
Gain an clear, prioritized list of actionable items to improve your search engine rankings

The SEO audit investigates foundational back-end factors related to website hosting and indexing, as well as front-end, user-experience factors such as content, keywords, metadata, speed and mobile experience.

Priority sections of the audit investigate the following:

Architecture & Content

Discover under- and over-optimized pages, missing and duplicate headings, pages with low click-through rates, missing or broken structured data markup and messy sitemap hierarchy that could be negatively affecting your search engine ranking opportunities.

Sitemap & Crawlability

Uncover issues with broken links, poor redirects, canonicalization and sitemap errors that could be preventing search engine web crawlers from discovering and serving content to users who are searching for your products and services.

Page Speed & User Experience

How quickly your site loads and the quality of user experience you provide on mobile devices are factors in how well your site ranks in search results. By applying user-centric performance metrics such as responsiveness, visual stability and perceived smoothness, we can discover and address gaps in user experience that may be holding back your site from performing well in search results.

Once the SEO audit is complete, you will have a comprehensive implementation guide, prioritized by actions that will have the most positive impact on your website in search results. Implementing the audit action items involves systems experts, webmasters, search specialists, copywriters and designers. Once complete, you will be able to confidently move forward with ongoing SEO efforts.

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