Priority sections of the audit investigate the following:
Architecture & Content
Discover under- and over-optimized pages, missing and duplicate headings, pages with low click-through rates, missing or broken structured data markup and messy sitemap hierarchy that could be negatively affecting your search engine ranking opportunities.
Sitemap & Crawlability
Uncover issues with broken links, poor redirects, canonicalization and sitemap errors that could be preventing search engine web crawlers from discovering and serving content to users who are searching for your products and services.
Page Speed & User Experience
How quickly your site loads and the quality of user experience you provide on mobile devices are factors in how well your site ranks in search results. By applying user-centric performance metrics such as responsiveness, visual stability and perceived smoothness, we can discover and address gaps in user experience that may be holding back your site from performing well in search results.
Once the SEO audit is complete, you will have a comprehensive implementation guide, prioritized by actions that will have the most positive impact on your website in search results. Implementing the audit action items involves systems experts, webmasters, search specialists, copywriters and designers. Once complete, you will be able to confidently move forward with ongoing SEO efforts.