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Social Media Strategy

When it’s done right, social media can play a valuable role in your overall marketing strategy. It can help you amplify your reach, raise your brand profile, engage target audiences and drive qualified leads to your website. 

Best of all, in the right hands, it can be executed in a way that provides meaningful, measurable returns on your investment. 

OUR APPROACH

At Metric, we believe the best people to execute your social media strategy are on your own internal team—the folks with comprehensive knowledge of your brand, insights into your day-to-day activities and the ability to improvise as products, services and situations evolve. Our job is to equip them with everything they need to do the job well, measurably and in a manner that’s aligned with your corporate objectives.

We take a data-driven approach to social media, delivering tools and training that your team can use to achieve your brand, engagement and growth goals.

Our job is to arm your internal marketing team with the knowledge and resources they need to execute an effective social media strategy. The tools and guidance we provide will enable them to create compelling, actionable content that’s aligned with your corporate objectives—and continue doing so effectively for years to come. 

Think of us as your strategy and analytics team, setting you up to succeed in the daily execution and handling of social media, and bringing you insights and ideas that are driven by sound data. 

OUR PROCESS

Our social media strategy service follows a proven, repeatable process.

1. Assess

We start by learning everything about your company, brand and audiences. We analyze your social presence and scan the market to assess what competitors and industry leaders are doing, what’s working and what isn’t.

2. Strategize

Having established a strong foundation of knowledge, we next develop a plan that’s aligned with your team’s strengths, resources and objectives. We identify the platforms that will work best for you and outline the “who, what, where, when, why and how” of content you should be posting.

3. Equip

Next, we arm your team with the resources they need to execute the strategy. We’ll walk them through the document, answer their questions and provide any resources they require to do the job well. This may include content publishing calendars, design assets, visual standards, best practices and community engagement guidelines. We’ll also provide any training they require to feel confident in executing the strategy.

4. Support

While your team runs your social media strategy, we’ll be standing by to offer any support they require. This may include technical support, training, design services, copy editing, performance analysis and optimization recommendations. Whatever you need, we’re here to help.

5. Analyze

At Metric, we believe a plan is only as good as it is measurable. While your team is executing your social media strategy, we support them by providing ongoing scheduled insight reports so they can continually optimize their approach. 

Get in touch

Learn more about how we can help you find, measure and use your data to build digital marketing strategies and campaigns that deliver results.