147%
Jump in website conversions from paid advertising
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Glenlyon Norfolk School
JK-12 | Nondenominational
Victoria, British Columbia
Award Winning EduAd Award 2024 - Gold - Newspaper Advertising
Top School Objectives Achieved
Boosted retention and strengthened market perceptions by enrolling students who are a strong fit – and more likely to thrive through graduation.
What made the difference
Glenlyon Norfolk School (GNS) has helped students reach their personal best for over a century. But many prospective families saw GNS as a school only for overachievers, making it feel out of reach.
Previous marketing efforts were uncoordinated and didn’t provide the school with enough feedback to make informed decisions or change how families perceived the school. Without clear data, GNS couldn’t see where families lost interest or how to guide them through the admission process.
We partnered with GNS over several years to develop a marketing strategy that attracted more mission-aligned applicants, especially in Grades 6 to 8 – students most likely to stay through graduation. By focusing on brand creative, targeted advertising, website improvements, and tracking the right metrics, we helped GNS grow its prospect pool and strengthen retention, admissions, and the school community.
96%
Increase in open house registrations
60%
Increase in admissions tours
How we worked together
In Year 1, we refreshed the school’s messaging and visual identity to better connect with the families GNS wanted to reach. We launched a targeted advertising campaign and tracked our results closely. With the right data, we could see what worked – so in Year 2, we knew what needed to change and where to make the biggest impact.
Identifying that GNS stands out by welcoming families and celebrating each student’s individuality, our campaign combined creative, web, and digital strategies to highlight GNS’s inclusive environment, address common misperceptions, and connect with families searching for the right school.
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