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Keystone Contractors and Builders offer service in residential design and construction, eco-friendly and affordable heating systems, and overall project management. Because they are one of several home builders located in Brandon, Manitoba, Keystone needed a way to differentiate themselves. They also needed to connect their already well-established business segments without losing brand recognition. Those segments: Keystone Contractors & Builders, Keystone Geo Exchange, and Concept Development Plus.
Metric needed to develop a new identity reflecting Keystone as the leading homebuilder that they are. The goal was to create a uniqueness without losing sight of the underlying brand identity.
We made the decision to condense the company name to kc&b and drop ‘Keystone’ from the wording, as it is already used in a number of existing local companies. Developing a unique name was important to help distinguish themselves and establish an original foundation to build their brand.
To ensure that future brand work is regulated and consistent, we created a series of brand guidebooks including an assessment, strategy, identity and signature. Moving forward, kc&b has a detailed explanation of their brand and now knows how to incorporate it into different resources as detailed in the guidebooks.
We developed and implemented a new brand identity and promotional work that suitably reflects the kc&b business. They now have new marketing and brand enhancements-- including a new website and stationery.