Elisabeth King
Director of Communications & Marketing
Lycée Français de New York
PRIVATE &
INDEPENDENT SCHOOL
Marketing Experts
Metric Marketing is a digitally-focused agency specializing in marketing for private and independent schools across North America and beyond. We help schools get better marketing data – and use it to create strategic, creative, and impactful campaigns with a collaborative approach.
We Help Schools Grow
Through a proven process and deep industry experience, we help independent schools:
Access trustworthy data to help better understand what's working (and what isn't)
Boost recruitment numbers at specific intake grades
Solve socioeconomic diversity gaps in your recruitment funnel
Supplement internal resources and capacity within marketing teams
Learn more about our approach, our partners, and how we can make an impact for your school.
Success Stories
We've worked with schools from across North America and beyond to help them level up their marketing using data.
Buckingham Browne & Nichols
How we helped a school reach their DEI goals
How we helped a school reach their DEI goals
Lycée Français de New York
How we helped a Manhattan private school...
How we helped a Manhattan private school...
Strathcona-Tweedsmuir School
How we helped a school say YES to a new video strategy
How we helped a school say YES to a new video strategy
Metric's data-driven approach has given us new insight into our admissions work and is helping us better target and steward right-fit families through to enrollment. They are a terrific, collaborative strategic partner to our team, always available to share ideas with top-notch service and support.
Our school's website had served us well for many years, but it was dated. Metric helped us rebuild our site from the ground up. The entire team was professional, responsive and had the breadth of skill to get the job done. We are so pleased with the results and feedback from our users tells us they are too. The new website has an entirely fresh, new look and feel and the new site map is much easier to navigate. Thank you to the team at Metric Marketing for bringing our vision to life.
Kristen Kroeker
Advancement Manager
Linden Christian School
There are marketing agencies, and then there are true partners. Metric Marketing has been an invaluable partner for the Meridian School, and it is clear the team has extensive experience and can guide organizations at multiple levels, both strategically or tactically. We've been fortunate to work with them for projects spanning from digital ads to visual identity, and from website to even more in the future. We have always felt supported and know we are coming to the table with someone invested in our success.
Lauren Collette
Director of Development
The Meridian School
Metric Marketing has become an extension of the Academy and especially our marketing team. Our partnership is one of shared goals and trust. Although our campaign has only been in market for a few months, we are already seeing evidence that our fine-tuned message is reaching, not just users, but students who seek mentorship, brotherhood, and academic achievement – which is what we offer.
Valarie Reeves
Director of Marketing/PR
Riverside Prep
The pool of Metric's inquiries really showcases many important sub-categories within our enrollment funnel – siblings, students from key CBO partners, students from our waitlist, full pay and students seeking aid, families from independent/feeder schools as well as local public school families, and legacy applicants are all represented.
Jorge Delgado
Director of Enrollment Management
BB&N
We offer our proprietary NASA strategy process to school marketing teams as a complimentary introduction to Metric that you can put to work – whether we continue a partnership or not. Contact us to book a meeting and get started!
Step 01
Needs Analysis
- Identify current obstacles, challenges and opportunities
- Discuss current industry trends and insights
- Share initial findings on your school
Step 02
Analytics Review
- Walk through your current analytics
- Present school measurement planning examples
- Discover your current acquisition strategies and opportunities
Step 03
Strategic Recommendations
- Recommend formal strategy and determine strategic partners
- Present costs associated with every strategy for budget building
- Review annual timelines by project
Step 04
Annual Plan Creation*
- Select and prioritize marketing strategies and tactics for this year
- Finalize budgets & timelines
- Distribute work between teams
*available to Metric clients only
Your Private School Marketing Dream Team
In order to bring best in class solutions to your school, we have formed powerful partnerships with other leaders in the education marketing space.
Our Partners
Associations
Customized Marketing Solutions for Independent Schools
Campaign
Create impactful marketing campaigns that deliver optimized messages to each of your audiences at every step of their journey.
Campaign development at Metric focuses on the customer journey - above channels, ad types or tactics. We focus on making sure your prospective families will receive the right message at the right time - and take the ideal next steps, whether that is registering for an open house, reaching out to the admissions team, or applying for the next school year.
- Campaign Assessment including Target Audiences and Competitive Audit
- Customer Journeys
- Campaign Strategy
- Creative Concept
- Campaign Rollout and Management
Insights
Gather, track and analyze your marketing data to optimize campaigns, identify challenges and drive measurable results. Make better decisions about your school’s marketing with actionable info and recommendations from our digital experts.
Leverage the power of data to make more meaningful marketing decisions through custom analytics configuration and insight reporting.
- Measurement & Insights Plan
- Setup and Tracking
- Insight Reports
Brand
Define and communicate your brand effectively - and consistently - with a differentiated platform, visual identity and brand guide.
Our process is grounded in research and surveys that help determine core positioning, which lays the foundation for all marketing materials and campaigns that follow for your school.
- Brand Assessment
- Brand Platform
- Visual Identity
- Brand Guide
Email Marketing
Leverage the power of email with a comprehensive strategy that helps you communicate with parents efficiently with the information they need.
Our email marketing strategies are customized to your team’s needs. We fill in the gaps and help get you set up with the templates or finished emails, workflows, and automations you need.
- Email Audit/Assessment
- Email Marketing Strategy
- Automation & Workflows
- Email Copy, Design & Templates
- Content Calendars
Website
Make a great first impression - then provide all the information a family needs about your school - by ensuring your website is up to date, on brand, and accessible.
We work with schools on projects that range from conversion audits to full website rebuilds. Our process is grounded in experience and considers all the stakeholders at your school.
Metric has over 20 years creating high-end websites. We work with the most popular CMS platforms – including Finalsite, Blackbaud and Wordpress. Our process is highly collaborative, and we can provide a range of associated support like content planning, photography and videography, custom back-end programming, connections to other software, and more.
Your website is one of your most powerful marketing tools and it’s worth the investment to get it right.
Social Media Strategy
Meet your audiences where they’re at with a social media marketing strategy that shows your school in its best light.
We work with schools to create social media marketing strategies that equip your internal team to create content that works. Our team will work with you to assess the platforms you’re on today (or the platforms you should be on), your target audiences, and the content that will work best to reach them effectively.
- Social Media Audit/Assessment
- Social Media Strategy
- Playbook & Templates
- Optional Follow-Up Coaching Sessions
Independent School Marketing Insights
Take a deeper dive with the Metric team, with practical
insights designed to help you drive results.
4 Simple Ways to Elevate Your School’s Social Listening Strategy
October 16, 2024
Social listening can offer invaluable insight to help you better understand your private school audience, analyze your marketing efforts and adjust your strategy to stand out from your competitors. Here’s how you can stay on top of relevant conversations to improve your marketing efforts.
How to Effectively Market Your School’s Community
August 26, 2024
If you're like most schools we talk to, your community is your heartbeat. It's also one of the main reasons families might choose your school over any other — or why they walk away. Here’s how to highlight your community as your key differentiator.
How to Market to Your Current Families
August 22, 2024
Your current families are an important target audience for any marketing or admissions team. Keeping these parents – and students – happy and engaged can reduce attrition and grow word of mouth, creating one of your most valuable marketing opportunities.
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