Nova Capital is a recently developed company that specializes in equipment leasing, business brokerage services, and corporate finance. Nova first approached Metric in the very beginning stages of business development, and had yet to even finalize a company name. Because the company is so young, the main challenge for Nova was to get their business into the market, and to do this they needed a marketing plan and a web presence.
One of Nova Capital’s biggest strengths is that there are several people involved with business and banking experience, however, the company itself needed to build an established reputation. This has been the first company that Metric has worked with from the beginning stages of development, proved to be an appealing challenge.
Brand Architecture & Messaging
In order to fully develop an effective marketing plan and web presence, Nova Capital first needed an impressive messaging and identity component. This would ultimately serve as an aid to the web development project as well as other components in the later stages of their marketing plan. Metric worked with the key stakeholders within the new venture to structure guidelines for messaging of products and services. We defined various brand elements to be carried into identity artwork and ensure a cohesive look and feel with the defined messaging.
- Brand Identity
- Brand Messaging