Why Did We Create this Resource?
10 years ago, it may have been possible for a brand to succeed without a great website. But today, a businesses’ online presence is not only an essential component of its media mix, but an integral part of the customer’s perception of a brand.
Whether you like it or not, your website is the central hub of your marketing. The plethora of development options at your disposal can overcomplicate the process, making it difficult to determine how much your company should invest in this key marketing piece, let alone where to find value in that investment. This resource illustrates the value of a well-designed website and highlights why, when it comes to web development, you get what you pay for.
Who did we create this for?
We created this guide for marketing-minded professionals like you. Whether you’re an entrepreneur, chief executive officer, marketing manager, coordinator or anyone else who wants to achieve growth for their company, this resource demonstrates why developing a website and a business relationship with a creative marketing agency can create considerable value for your brand and business.
Table of Contents
An outline of what we have included in this resource:
Investing in a powerful marketing tool
Take me to Chapter 1
Think about the last time you heard about a product or service that piqued your interest. How did you satisfy your newfound curiosity? For the majority of consumers, the answer is so ingrained within their day-to-day habits that they may not even register it as a conscious decision: You visit their website.
Your Most Influential Branding ...
Getting a fresh perspective
Take me to Chapter 2
A creative marketing agency can offer new insights on your company, your messaging and your competition, and deliver a marketing solution that will complement your customers’ brand experience. If you decide to go with a pre-built template or a low-cost provider, you’re doing both your company and customers a disservice. Here’s ...
Building a goal-focussed marketing asset
Take me to Chapter 3
When you’re going through the process of developing a site, a creative marketing agency makes decisions based on data-driven research and industry insights. This is where you’ll find the best value for your money.
They’re able to construct and communicate a brand’s message to clearly defined audiences, with specific call-to-actions, ...
Creating content that connects
Take me to Chapter 4
Your customer forms their initial perception of your brand within seconds of landing on your site. The imagery and language used will have a significant influence on the position your brand holds in their mind. Every image, blog post, video and resource on your site is a representation of who you are and what you represent.
Creating a plan
Take me to Chapter 5
If something is worth saying once, it’s worth saying again and again - when it comes to websites, you really do get what you pay for.
If you’ve found yourself frustrated with the disparity in price for website development and you’re unsure how to weigh the value to your business, hopefully this resource has shed a bit of light on the ...